October 12th, 2015 | Internet Marketing for Dentists
Part – 1 According to Forrester research, brand user interactions on Instagram is a whopping 400% times higher than it is on Facebook and Twitter. In terms of engagement, this social site is delivering 58 times higher engagement per follower than what Facebook offers and 120 times more engagement per follower than what Twitter delivers! In light of these stats the question on whether you should consider Instagram marketing to boost your dental practice brand seems rather redundant. However, as with all social sites, it is always prudent to first see whether or not a particular social platform is suited … Continue reading “How to Build an Instagram Presence for your Dental Brand”
July 1st, 2015 | Internet Marketing for Dentists
Digital marketing for dental practices has evolved extensively. Today’s patients are more informed about their choices and follow an almost clinical evaluation of a dental practice before making the decision to consult with a practice of their choice. In addition to this, the dental market has become a highly competitive space and the only way that a dental practice can push for competitive advantages is by adopting a channel of effective marketing strategies that deliver maximum business traction. The key however, is to identify which marketing strategy best delivers on this business expectation. This is where an effective tracking strategy … Continue reading “An Effective Call Tracking Strategy can Boost Dental Marketing – Here’s what you need to know”
June 3rd, 2015 | Internet Marketing for Dentists
Online Reputation Does Not Talk – But Patients Still Listen from Ekwa Marketing A robust online reputation is one of the most effective tools for countering stiff market place competition. Dental practices today can no longer ignore the importance of building a digital presence for their practice. Beyond this, they also need to focus on managing all their online real estate for maximum online exposure while actively working on establishing a rock solid reputation for their practice.
April 1st, 2015 | Internet Marketing for Dentists
In this two part post, we will look at some of the important areas of focus for dental practice website SEO. Dental SEO – Don’t Ignore It 93% of all online activity starts with a search engine. Top listings featured in Google’s organic search results page attract 33% of the traffic. 50% of all mobile searches are aimed towards finding local businesses 59% users find a reputable local business via Google. SEO leads can deliver a close rate of 14.6%; close rate for outbound leads sits at 1.7%. An SEO optimized website is one of the most effective ways … Continue reading “SEO for your Dental Practice Website – What you should know (Part 1)”
September 9th, 2014 | Internet Marketing for Dentists
To promote your dental practice over social media, you need to zero in on the most effective social media platforms that hold the potential to achieve maximum mileage for you. A cohesive social media strategy and focused efforts on a few chosen social platforms can yield better results than just trying to get involved with too many networking options on a superficial level. Each dental practice will have to make its own individual choices and dental marketing social media strategy, depending on the nature and goals of the practice. Here are brief reviews of a few leading social networks that … Continue reading “Selecting the Most Effective Social Network for your Dental Practice”
August 11th, 2014 | Internet Marketing for Dentists
Google revolutionized online search with its major Panda algorithmic update a few years ago that focused on identifying original and unique content. This was followed by Penguin series of updates that were designed to further ensure the originality and high quality of content. However, with a completely new search algorithm, Hummingbird, Google wants something more from the content, while retaining the previous conditions of Panda and Penguin updates. Many analysts believe that with Hummingbird, Google is going to attach more importance to websites that solve actual problems for the users. In other words, content in the form of “How To” … Continue reading “Hummingbird Wants you to Make your Dental Practice Content Practical and Useful”
July 17th, 2014 | Internet Marketing for Dentists
Twitter can be a fun place. However, an increasing number of brands are finding this micro-blogging site to be a great platform for engaging with their customers. Dental practices can use Twitter to drive patient engagement, give their practice brand greater visibility, and for building reputation as a credible source of industry information. 5 Ways your Twitter Influence can go wrong Twitter is a massive social platform with a very large active audience. You need to keep in mind that any content you post is not only going to viewed by potential patients, your competitors, and other industry experts, but … Continue reading “Don’t Subject your Dental Practice to these 5 Big Twitter Faux Pas”
June 30th, 2014 | Internet Marketing for Dentists
Social platforms offer fantastic potential for gaining online exposure, connecting with potential patients, and converting visitors into fans. If you are looking at increasing your social fan following for your dental practice, give the following 5 steps a go. Post on a Consistent Basis If you want to build your social fan following, then posting on a consistent basis is essential. Today’s audience has far too many options and they will not hesitate to jump ship if they are not getting what they want. This is why you need to ensure that you follow a consistent posting pattern for your … Continue reading “How to Win more Social Fans for your Dental Practice?”
June 26th, 2014 | Internet Marketing for Dentists
Google’s Hummingbird search algorithm has opened up new opportunities for dental website developers and marketers to promote their content and achieve higher search rankings. However, this can be done only when they repurpose their marketing strategies in positive and creative ways to take full advantage of the new search algorithmic structure and changes that Google has introduced. To begin with, to put the dental website on the radar of Google Hummingbird, the website developers, managers and marketers must start utilizing as many of the Google services that are on offer as possible. Most of these services are available free of … Continue reading “Optimizing your Dental Website Content in the New Hummingbird Context”
June 26th, 2014 | Internet Marketing for Dentists
It is possible to promote the online videos that you may have created for your dental practice through Facebook. This can provide substantial exposure to your practice, considering the fact that Facebook commands an active membership of over a billion users around the world, and continues to grow from strength to strength. Once you have created a new online video for your dental practice and posted it on YouTube for public viewing, you can embed the video directly on your Facebook account and include the video links in your status updates on Facebook. You can even post stills from the … Continue reading “How to Promote your Online Dental Videos via Facebook?”
