According to a report by B2B Marketing Insider, marketers across industries are spending, on average, more than 25 percent of their marketing budget on content marketing. Data from Custom Content Council says that 61 percent of consumers are more likely to purchase from a business that provides customized content.

What is Content Syndication?

Content syndication refers to the practice of promoting your healthcare practice website, blog, graphics, articles, columns, reports or video content on third party websites either as free or paid content. Such content may be provided to a third party site either in full, or as a blurb, snippet, thumbnail or link.

What is the purpose of content syndication?

The goal of content syndication is to achieve a greater level of engagement for your original content. When the content is connected with multiple relevant platforms, it not only helps drive targeted traffic to your healthcare website, but also improves the exposure for your healthcare practice brand and your key services.

Who can syndicate content online?

Anyone with good, original content owned through a legitimate website can potentially syndicate such content as a part of a holistic content marketing exercise. It is not even necessary to have a professional content marketing strategy in place in order to syndicate content that is original, relevant and compelling.

How to syndicate your content on the Internet?

If your goal is to widen the popularity of your healthcare practice brand on the Internet among the local target audience, content syndication can help. You have to choose your strategy – whether you would like to syndicate only the headline or an excerpt or just the first paragraph along with a link back to your website, or would you like to provide full detailed content on external websites and blogs. Identify the right content syndication partners where your target readers are likely to visit, and set up a relationship with them to publish your content.

Can content syndication harm Google rankings?

Content syndication is different from the old SEO strategy of gaining back links through posting content on article directories and link services of dubious variety. As long as you choose authentic partners for content syndication, having the same content published on multiple sites and platforms will not have an adverse impact on your search engine rankings. Google’s Distinguished Engineer, Matt Cutts, said in an educational video in July 2013 that duplicate content will not hurt your search results as long as it is not spammy or indulges in keyword stuffing.