One of the fastest ways of reaching out to your niche audience is via Geo-targeting. Incorporating geo-targeting or geographical targeting within your veterinary SEO program can lead to greater online exposure. In particular, geo-targeting is excellent for increasing visibility within your local target market; this makes it ideal for veterinary practices that want to cost-effectively increase their practice visibility within their local regions of operations.

Geo-targeting and Local SEO

When it comes to local SEO, what needs to be understood is that geo-targeting is not limited to a specific area within a country; rather it covers a specific market or vertical surrounding a region. This is why geo-targeting requires a detailed understanding about the local industry as well as the market if you want to achieve best results. The use of geo-targeted search keywords can help veterinary practices benefit from high conversion rates and increased volumes of traffic.

What you need to know about Geo-Targeted SEO

Veterinary practices that want to maximize their traffic need to keep the following elements in mind when implementing a geo-targeted SEO program:

• Ensure that your veterinary practice website is hosted in the same regions; if you are based in the US then your host should also be US-based
• Your domain names should also match with your region
• Include specific geo-targeted keywords; use a specific city name with the search keyword, such as “best veterinarian + in New Port Beach.”
• Analyse your keywords with AdWords to identify long-tailed geo-targeted keywords
• Make use of Google Places
• Local citations which essentially are websites or directories which have your NAP (Name Address and Phone number), can be highly effective for your geo-targeted SEO strategy

Geo-targeting using Social Media

Geo-targeting is one among the most effective go-to tools if you are looking to target a specific audience or demographic based on location. Veterinary practices can easily connect with potential clients within a specific location by incorporating geo-targeting within their social marketing plan. Over social channels such as Facebook and Twitter, all the posts and promoted ads which are sent out can connect you with your audience via the following:

• The IP Address which is where the user logs in;
• The Recorded Address which is the present street address and city/state listed by them;

When you are posting, you can further segment based on elements such as the country or state, the city and zip code. Further segmentation can be based on user elements such as age, gender, interests, languages, and connections.