An active website is a prerequisite to gaining success over the Internet. In today’s evolving market place, your veterinary practice website is akin to a business card. It tells potential clients what you do and the kind of services you offer. Over and above, if done properly, your veterinary practice website can also educate potential clients on why they should choose to come to you.

A significant portion of potential clients in fact are a part of the new age digital generation which is “net-savvy” and identifies itself with smartphones and of course social media. Pet owners leverage these tools to search for everything from veterinarians and pet products to common health issues and cures, accessories and even pet communities. So how you project your veterinary practice over the Internet can directly impact the size of your client base.

Is your Veterinary Practice Website Attracting New Clients?

On-site, factors such as services provided, hygiene, comfort, and level of competence among others can differentiate you from your competition. However, over the Internet the kind of website you maintain as well as how active you are over various social media platforms are the deciding factors for potential clients.

When it comes to websites, content is king and there are no two ways to this. New content which includes everything from articles and blog posts to photos, industry news and trends, videos as well as events can help in giving your veterinary practice website high ranking in a Google search.  Sites that maintain a steady stream of new content in fact are favored by Google. So the process of creating not only new and interesting but also relevant content for your veterinary practice website is an absolute must. Every bit of content that goes up on your website should center on what your target audience is interested in. Remember you are not catering to other veterinarians – so keep it specific, keep it relevant, and keep it simple.

SEO Components you cannot afford to Ignore

In simple terms Search Engine Optimization or SEO is what drives the ranking for your website in an online search. Two vital components of SEO that you need to be aware of are –

Keywords – these are specific words, phrases, or terms used by people when conducting an online search. If you can strategically place these keywords or phrases in your website content the chances of your website being found in a local search go up considerably.

Links – An easy way to get others to link back to your site is by constantly producing great content that others will want to recommend on their blogs and websites. If you are writing a keyword-based blog article, either for your own external blog or as a guest blogger for others, always include at least one link which connects the reader back to your primary veterinary practice website.