An increasing number of potential clients today are using their smartphones and mobile devices to access information about veterinary practices and pet health care over the Internet. A number of studies indicate that mobile browsing has gone up an impressive 1,000 percent in the last two years. According to leading technology company Cisco, the number of mobile devices will surpass the world’s population in 2013. If veterinary practices don’t want to lose out on business, they need to ensure that their website is specifically designed and optimized for viewing over a mobile phone.

Top 4 reasons why veterinary practices need to maintain a mobile-friendly website –

• Websites that are optimized for viewing over mobile devices are easy-to-read and provide easy navigation

• Mobile-friendly websites load quickly over mobile devices ensuring improved user experience for clients

• Mobile optimized veterinary websites offer greater SEO value and drive Google search rankings

• Veterinary practice websites that are mobile-friendly deliver increased mobile conversions

Mobile Websites can connect you with New Clients

A veterinary practice website which is mobile-friendly can serve as a powerful marketing tool – numerous studies have in fact revealed that more than 50% of local pet owners today search for veterinary practices over their mobile devices. By 2014, the number of clients looking for veterinary practices and pet health care information using mobile devices will far exceed the number of clients who will use their laptops or desktop computers for the same purpose.

Websites that are optimized for mobile viewing have the potential of generating almost twice as much traffic as websites that are not optimized for mobile device viewing. Remember, the attention span of the average online visitor is short lived; he is not going to struggle through a website which does not load properly over his mobile device. Mobile viewers want websites which load quickly and display information in an easy-to-read design. Veterinary practice marketing today is far more aggressive and by optimizing your practice website for mobile viewing you stand a higher chance of reaching out to potential clients.

Google ranking is another reason why you need to optimize your veterinary practice website for mobile devices.  Google indexes mobile-friendly websites based on how well the pages appear over mobile and handheld devices and rewards them with higher ranking in local searches.