A number of independent medical professionals are using Pinterest as a part of their online marketing strategy. If you make a judicious use of keywords on Pinterest, you may be able to draw a higher number of targeted visitors to your network. If your Pinterest boards are engaging enough, it can eventually drive visitors to your medical or dental practice website.

Most people choose their business name as the username on Pinterest. However, purely from a search point of view, most people may not be aware of the name of your practice when they are looking for healthcare services. Therefore, along with your business name, you may also include a carefully chosen keyword as a part of your username.

Your profile name on Pinterest can also matter from an SEO point of view. Same as with your username, you should create a combination of your business name as well as a keyword as your profile name. For instance, if the name of your medical practice is Smith and Jones, you may choose a profile name that says “Smith and Jones Medical Care.” This can result in an increased targeted traffic of people who are actually looking for a medical care account on Pinterest.

Pinterest provides you an option to add your description. Make the best use of this “About Us” section and describe what makes your healthcare practice unique and why the users should follow you on Pinterest. Insert localized keywords strategically in this description, which may help boost the SEO value of your Pinterest account.

Even when you create title names and descriptions for your Pinterest boards, keep your SEO concerns in mind. Use relevant keywords judiciously in the board title names as well as board descriptions as far as possible. However, make sure that you do not indulge in excessive use of keywords, which is one of the easiest ways to put off readers and prompt them to leave your site.