Instagram is a popular photo and video sharing social network which allows users to transform short video clips into interesting and engaging video content. Video content today is a valuable marketing tool. By posting videos on the landing pages of your veterinary practice website or by including them within blog posts you stand to gain from greater SEO opportunities.

Although Instagram video is short, it can prove to be highly effective when reaching out to your target audience. Keep in mind that average Internet users have short attention spans; the chances on them clicking on a 15 second video is much higher than them viewing a video which is a minute or two in length. With 150 million monthly active users, Instagram has moved up the ranks relatively fast and today is a massive social network with a web and Android presence.

Interesting facts about Instagram

• 150 million monthly active users

• 13% of Internet users use Instagram

• 16 billion photos shared over Instagram

• 7.3 million average daily users

• 25 % Fortune 500 companies and 59 % of the world’s top brands use Instagram

How Instagram Video can benefit Veterinary Practices

Veterinary practices can use Instagram Video in marketing their practices based on the following reasons:

Reach – Instagram has an extensive reach and today is one among the most popular social media sites. Posting videos on Instagram can help you reach out to a wide audience base quickly and cost-effectively. Furthermore, in addition to Instagram, a majority of users share videos through a variety of other social networking sites such as Facebook, Twitter, and Pinterest thus further expanding your reach potential.

Easy-to-use – Creating a short video using a smartphone and Instagram is really easy. Also, with the easy-to-use video editing software available on Instagram, veterinary practices can quickly transform even an ordinary video into engaging and attractive content.

Engagement – Enhanced client engagement is perhaps the most important reason to start using Instagram. You can get your clients involved in a number of ways; hold a contest, produce client testimonial videos, or get your clients to talk about their experience with you practice, and or introduce promotional offers.

Build a Following – To build a following on Instagram ensure you connect your Facebook account; make use of relevant and popular hashtags; drive engagement by following and liking photos of other users and attract your target audience with images that deliver a compelling and inspiring story.