Marketers predicted exponential growth for mobile in 2014. We saw the trend continue to rise all through 2015 especially when Google announced the rolling out of its mobile update. 2016 is going to see a continuation of the mobile momentum. Mobile proliferation is in fact so extensive that an increasing number of your clients are now using mobile as their primary device for communication, for searching information, for buying and selling, and for viewing hugely popular visual entertainment mediums such as YouTube. With so much happening on mobile, it is natural that an increasing number of your clients use mobile devices to send and receive email. This makes mobile email marketing an important aspect of veterinary marketing. There are however, vast differences in viewing emails over traditional platforms such as computers and over mobile devices.

Here are three important considerations to keep in mind when planning your veterinary mobile email marketing.

Incorporate Responsive Design

Moving between devices has become second nature for most digital natives. Any marketing message that you send via email presents ripe opportunities for engagement and ultimately a sale. However, if your email does not respond to the used devices, there is a big chance that you will lose a potential client. This is the reason why it is so important to incorporate responsive design. Not only does it allow easy and seamless viewing over multiple devices, but it also carries huge potential for immediate engagement as a client can make quick decisions regarding engaging with your veterinary brand.

Optimize your Emails for Easy Mobile Viewing

Screen size is an important factor to keep in mind as too many design elements can not only confuse the viewer but also eat up too much space over the small screen. Flashy elements work best for desktop viewing, not mobile devices. Another important consideration is the usage. Mobile devices are used under different lighting conditions so the kind of fonts and the colors used should allow for easy and clear viewing.

Maximize Engagement

A short attention span is one of the biggest challenges that brands face when it comes to digital consumers. To be able to convince a potential client to open your veterinary marketing email and encouraging them to continue to read your message takes careful planning. Avoid long subject lines; it is best to limit you’re your subject line to not exceed 35 characters. Include all the necessary information while avoiding any fluff. Make use of simple design elements that encourage the reader to scroll down and read the entire email. Keep in mind that the use of Flash elements in your email will make it difficult for most mobile users to view the complete message.The email design should be such that all the buttons, any interactive elements and links are neatly separated from each other and easy to tap or swipe. This is especially important for people with large fingers.