December 16th, 2013 | Online Marketing and Management
Data released by Internet Retailer says that online users are 85 percent more likely to buy a product or service after they have watched a related video on it. However, not every video is successful in influencing audiences, and more importantly, most videos do not achieve the desired level of online exposure in an extremely competitive and crowded online video space. Here are a few tips medical professionals can use to market their videos effectively on the Internet: 1. Upload videos regularly Several studies have shown that businesses that achieve greater success with online videos are the ones that have … Continue reading “5 Tips for Effective Video Marketing for Medical Professionals”
December 16th, 2013 | Online Marketing and Management
In a recent survey related to marketing via Facebook, 16 percent of the respondents said that they planned on spending money on viral marketing campaigns. A successful viral marketing campaign can be worth every dollar spent, and produce an overwhelming amount of exposure and interest in the general audiences in some cases. If a good piece of content from your dermatology website, blog, social media or YouTube goes viral on the Internet, it can prove to be a goldmine in terms of web traffic to your website. However, it is extremely hard to design such an article, blog, social post … Continue reading “Viral Online Content can be Healthy for your Dermatology Practice”
December 8th, 2013 | Online Marketing and Management
According to a report by B2B Marketing Insider, marketers across industries are spending, on average, more than 25 percent of their marketing budget on content marketing. Data from Custom Content Council says that 61 percent of consumers are more likely to purchase from a business that provides customized content. What is Content Syndication? Content syndication refers to the practice of promoting your healthcare practice website, blog, graphics, articles, columns, reports or video content on third party websites either as free or paid content. Such content may be provided to a third party site either in full, or as a blurb, … Continue reading “Is Content Syndication a Part of Your Healthcare Marketing Strategy?”
December 2nd, 2013 | Online Marketing and Management
According to Content+, a lot of people follow brands on social networks because of the interesting content these brands provide. TMG Custom Media figures reveal that nine out of 10 consumers find custom content beneficial, and 78 percent believe than a business that takes care to provide custom content is interested in fostering a good relationship with them. What is Content Repurposing? As a healthcare professional, you may sometimes create an original article, essay or opinion piece on a health condition that can benefit a wide variety of readers in different ways. It may be useful for your peers in … Continue reading “Do You Repurpose Content to Suit the Needs of Different Audience Segments?”
November 7th, 2013 | Online Marketing and Management
The indexed World Wide Web consists of at least 3.57 billion web pages that are increasing by the minute. However, not all websites survive and thrive indefinitely, and some may require a re-design and re-launch. Re-design and re-launch can be an exciting project for a medical or dental practice that is hoping to take on the competition with a renewed online marketing strategy. The process involves revamping the original website to its core, building new content with a clear, focused message, and providing a completely new feel and look. Behind the new face of the website, the new website structure … Continue reading “Use Google Analytics to Monitor your Medical Website Re-launch”
October 7th, 2013 | Online Marketing and Management
Link building activities have traditionally been at the heart of any SEO and Internet marketing campaign for medical and dental professionals. A benchmark study by Marketing Sherpa revealed that 60 percent of SEO and Internet marketers have been involved with some form of external link building activities. External in-bound links to the website have always meant to improve the authority, popularity and credibility of a website. However, of late, Google and other search engines have been devaluing any such external links that may not have been generated organically or naturally. Press release based links are their latest target. Search Engine … Continue reading “Press Releases are not a Link Building Tool Any Longer”
October 3rd, 2013 | Online Marketing and Management
The success of your practice website depends not only on the traffic it receives, but also on the kind of response/ action you encourage anytime a potential patient comes to your website. Never has it been more important to maintain an active, thriving, and robust web presence. Patient behavior is constantly changing; not only have technological advances and the new-age social media era paved the way to a more informed environment, but it has also created a breed of prospective patients who are demanding and astute when it comes to decision making. So the burning question here is – Do … Continue reading “Does your Practice Website Suck?”
August 14th, 2013 | Online Marketing and Management
The search for a medical or dental practice begins online. Potential patients will rarely schedule an appointment with a doctor until after they have checked his online presence. In most instances, a mere visit to the website will not suffice; potential patients will scout for information about a doctor and his medical or dental practice over social media networks as well. Add to that the quantum increase in competition that medical practices are facing today and it becomes easy to understand why differentiating your practice from your competitors is an absolute necessity. Add a “personal” touch to your Practice Brand … Continue reading “4 Simple Steps to Building Long-term Patient Relationships”
August 8th, 2013 | Online Marketing and Management
The easiest and fastest way to find information on any subject today is via an online search over the Internet. With a horde of options at their disposal to select from, the question that medical practices need to answer is this – Why should a potential patient come to us? Blame it on the digital age, but today’s market is online and your medical practice website is in essence a virtual storefront for your practice. Like it or not, potential patients will determine whether or not to consult with you based on the kind of impression your medical or dental … Continue reading “5 Important Elements that your Practice Website Can’t Do Without”
July 4th, 2013 | Online Marketing and Management
The market space for medical practices has become highly competitive. Regardless of how comprehensive your service offerings are or how competitively priced your treatment options are, there is always the off-hand chance that your competitors will find a way to beat what you are offering. As the business of running a medical practice becomes more complex, doctors need to start taking the entrepreneurial approach when it comes to marketing. Differentiate your practice A healthcare consumer today has plenty of choices when it comes to the kind of doctor he wants to see as well as the kind of treatment he … Continue reading “Entrepreneurial Approach to Marketing your Medical Practice”
