May 17th, 2013 | Online Marketing and Management
Deciding on a doctor is one of the most important decisions that potential patients will make. Most potential patients will employ a series of eliminators such as cost, availability, location, and services provided while making this decision. However, the dollar conscious potential patient will use another vital criterion to reach this decision – level of expertise. The creation of a bond of trust between the physician and the patient is one of the easiest ways to build confidence and to secure repeat visits from patients. This relationship can foster a certain reliability which patients associate with their doctors. And the … Continue reading “How you can become a “Go-to-expert” For Potential Patients”
May 14th, 2013 | Online Marketing and Management
Running a successful medical or dental practice in a highly-competitive environment has made it imperative for medical practitioner’s to be equally adept with marketing strategies as they are with their clinical skills. Potential patients and clients are not looking for the “next best option.” They want the best and the most capable doctor available. The demand for highly skilled medical practitioners is not going to let up anytime soon. And the fact that new treatment options, improved and stronger drugs, and access to better medical services and customized insurance solutions, are no longer deal clinchers, has only served to galvanize … Continue reading “The Thought Leadership Marketing Approach in Medical Practices”
March 22nd, 2013 | Online Marketing and Management
If you are operating on a tight marketing budget to promote your medical or dental practice, consider the following low-cost ideas that really work: Create a Vibrant Company Page on Facebook If you are not channeling the power of Facebook to promote your medical or dental practice, you are missing out on a big opportunity. You do not need to consume your marketing dollars in placing paid ads on Google or Facebook. All you need to do is create a professional looking company page for your practice, and nurture it with a passion. Engage with your Facebook fans closely, disseminate … Continue reading “3 Low-cost Marketing Ideas for your Practice”
March 13th, 2013 | Online Marketing and Management
A recent study conducted by Junta42 and MarketingProfs revealed that 90 percent of the organizations use content as one of the ways to market their products and services. Organizations make use of popular content strategies to promote their business online. 78 percent make use of social media and online articles and 61 percent make use of eNewsletters. B2B marketers apportion more than 25 percent of their marketing budgets to content marketing strategies. Web analytics are a crucial source of information to let you know how your online dental content marketing strategy may be working. Search engine algorithms pick up signals … Continue reading “Content Marketing for your Dental Practice”
March 13th, 2013 | Online Marketing and Management
Gone are the days when you could indulge in rampant link building for your dental website, and enjoy good search engine rankings just on that basis. Now quite the opposite is likely to happen if your website has too many low quality links. Dubious linking practices even by highly reputed websites have earned the wrath of Google and other search engines since last year. Google has been advising webmasters to clean up their link building act and steer clear of low quality links to their websites. If your dental website is still stuck with the old idea of reckless link … Continue reading “Get Rid of Poor Quality Links to your Dental Website”
March 13th, 2013 | Online Marketing and Management
In recent times, Google appears to have come down heavily against the age-old SEO tactic of excessive link building. Hundreds of thousands of websites, including doctor and dentist websites have been adversely affected in terms of their page rankings for various keywords. Webmasters have been trying to clean the extensive mess of low quality links, which they believe may be causing lower page rankings for their sites. Google has issued guidelines regarding how a website can get rid of unreliable links that may be doing it more harm than good. In fact, it has also introduced a tool that helps … Continue reading “Google lets you Disown Unwarranted Links to your Medical Site”
February 20th, 2013 | Online Marketing and Management
Many healthcare SEO professionals and Internet marketers still continue to believe in the old school wisdom that external and internal SEO techniques can ensure top search rankings for any website. However, the truth is that the traditional SEO approach is now largely antiquated, and the content, quality and substance of a website is the new prime mover for search rankings. Google and other prominent search engines are continually improving their search algorithms to successfully identify websites that offer great content, and pull down the rankings of websites that solely go after SEO techniques to manipulate the search algorithms. One of … Continue reading “Healthcare SEO: Follow Google’s Guidance on Web Content”
February 20th, 2013 | Online Marketing and Management
Google and other leading search engines have been relentlessly pursuing their goal to identify the most deserving websites and rank them on top in search results. In the process, these search engines have been working round the clock to improve their search algorithms and pull down the rankings of websites that are weak on content. All such websites that offer low-quality content and have been built primarily around a motive to ‘game’ the search algorithms have increasingly found themselves completely out of favor with the search engines in the last two years. If your healthcare website is among the ones … Continue reading “Does your Medical Website Need a Serious Content Clean-up?”
January 31st, 2013 | Online Marketing and Management
Internet scams have become more sophisticated over the years, making it difficult to detect them, unless you are alert to the key pointers indicating a probable scam. A study conducted by BackgroundCheck.org revealed that between 2005 and 2009, Internet scam complaints grew three-fold from about 100,000 per year to more than 300,000 per year. Identity Theft and Advance Fee Fraud were the most commonly reported scams by the complainants during this period. Businesses and individuals lose hundreds of millions of dollars each year to online scams. List of Key Pointers Here is a list of pointers publicly advised by organizations … Continue reading “How to Identify an Internet Scam?”
January 22nd, 2013 | Online Marketing and Management
Any medical or dental practice today cannot afford to ignore medical Internet marketing and SEO for doctors as a key strategy to getting more patients. If you are one of those medical or dental practitioners who is struggling to find the best answer to how to get more patients for your practice, consider medical or dental SEO as one of the most effective and affordable marketing solutions available to you. To begin with, you need a comprehensive medical website optimized for top search rankings on all the leading search engines. Your website must be able to deliver exclusive and original … Continue reading “SEO for Doctors: How to Get More Patients for your Practice?”
