December 16th, 2013 | Online Marketing and Management
Data released by Internet Retailer says that online users are 85 percent more likely to buy a product or service after they have watched a related video on it. However, not every video is successful in influencing audiences, and more importantly, most videos do not achieve the desired level of online exposure in an extremely competitive and crowded online video space.
Here are a few tips medical professionals can use to market their videos effectively on the Internet:
1. Upload videos regularly
Several studies have shown that businesses that achieve greater success with online videos are the ones that have … Read More
December 16th, 2013 | Search Engine Optimization
According to a joint study by comScore and Nielson, 85 percent of the U.S. Internet users watch videos online. Maximum video viewership exists in the age group of 25 to 34. Search engines are also acutely aware of this phenomenal shift in favor of online video based content. Therefore, to make sure that your plastic surgery website ranks high on Google and other search engines for relevant keywords, effective use of video based content can help significantly.
Do search engines really attach more value to videos?
Search engines go by what the search engine users need and demand. With more … Read More
December 16th, 2013 | Search Engine Optimization
According the Internet marketing agency, IMFORZA, 93 percent of all online experiences begin with a search engine. This single fact underscores the significance of SEO for any business or professional, including dental services. To provide effective leverage to your dental SEO campaign, you can make use of Google Webmaster Tools.
What are Google Webmaster Tools?
As the name suggests, Google’s Webmaster Tools are the official website development, management and marketing tactics provided by Google to the webmasters and website marketers. They are critically important to any serious SEO endeavor, considering Google controls the lion’s share of the search engine market.… Read More
December 16th, 2013 | Online Marketing and Management
In a recent survey related to marketing via Facebook, 16 percent of the respondents said that they planned on spending money on viral marketing campaigns. A successful viral marketing campaign can be worth every dollar spent, and produce an overwhelming amount of exposure and interest in the general audiences in some cases.
If a good piece of content from your dermatology website, blog, social media or YouTube goes viral on the Internet, it can prove to be a goldmine in terms of web traffic to your website. However, it is extremely hard to design such an article, blog, social post … Read More
December 12th, 2013 | Vets and Pets
A pertinent question that has been doing the rounds recently is this – how important is Google+ to search engine ranking? It is easy to assume that since Google+ is a product of Google, it obviously means that the social site will have some if not full impact on search engine rankings. For veterinary practices the benefits of Google+ include not only greater opportunity to increase their online presence but also opportunity to enhance Google ranking for their veterinary practice.
Can Google+ help in building your veterinary practice brand?
Google+ is a social platform and as such offers veterinary … Read More
December 9th, 2013 | Vets and Pets
Effective communication and networking are the pillars of social media; it essentially is an extension of what man has been doing for ages. Although the technology platforms and mediums have changed, the purpose continues to be the driving need to connect, share, and interact with each other. True, social media is no longer the new kid on the block; however, a majority of veterinary practices have still been slow in recognizing the potential social media holds and thus have been hesitant in adopting it. Regardless of the reason behind the slow adoption of social media by veterinary practices, the fact … Read More
December 9th, 2013 | Vets and Pets
Instagram is a popular photo and video sharing social network which allows users to transform short video clips into interesting and engaging video content. Video content today is a valuable marketing tool. By posting videos on the landing pages of your veterinary practice website or by including them within blog posts you stand to gain from greater SEO opportunities.
Although Instagram video is short, it can prove to be highly effective when reaching out to your target audience. Keep in mind that average Internet users have short attention spans; the chances on them clicking on a 15 second video … Read More
December 8th, 2013 | Vets and Pets
Online videos are one of the fastest and one of the most potent ways of reaching out to your target audience. Each minute, 100 hours of video is being uploaded to YouTube; each second 5 tweets containing a Vine link go out; and Instagram already has 150 million users. Furthermore, according to Cisco, online video users are expected to reach 1.5 billion in 2016. Given these statistics, it is imperative that you incorporate video marketing into your veterinary practice brand building strategy.
Vine is on Fire
Twitter’s up-to-six-seconds-video platform, Vine is revolutionizing the world of video content. Since its launch … Read More
December 8th, 2013 | Online Marketing and Management
According to a report by B2B Marketing Insider, marketers across industries are spending, on average, more than 25 percent of their marketing budget on content marketing. Data from Custom Content Council says that 61 percent of consumers are more likely to purchase from a business that provides customized content.
What is Content Syndication?
Content syndication refers to the practice of promoting your healthcare practice website, blog, graphics, articles, columns, reports or video content on third party websites either as free or paid content. Such content may be provided to a third party site either in full, or as a … Read More
December 2nd, 2013 | Online Marketing and Management
According to Content+, a lot of people follow brands on social networks because of the interesting content these brands provide. TMG Custom Media figures reveal that nine out of 10 consumers find custom content beneficial, and 78 percent believe than a business that takes care to provide custom content is interested in fostering a good relationship with them.
What is Content Repurposing?
As a healthcare professional, you may sometimes create an original article, essay or opinion piece on a health condition that can benefit a wide variety of readers in different ways. It may be useful for your peers in … Read More
Data released by Internet Retailer says that online users are 85 percent more likely to buy a product or service after they have watched a related video on it. However, not every video is successful in influencing audiences, and more importantly, most videos do not achieve the desired level of online exposure in an extremely competitive and crowded online video space.
