December 16th, 2013 | Search Engine Optimization
According the Internet marketing agency, IMFORZA, 93 percent of all online experiences begin with a search engine. This single fact underscores the significance of SEO for any business or professional, including dental services. To provide effective leverage to your dental SEO campaign, you can make use of Google Webmaster Tools. What are Google Webmaster Tools? As the name suggests, Google’s Webmaster Tools are the official website development, management and marketing tactics provided by Google to the webmasters and website marketers. They are critically important to any serious SEO endeavor, considering Google controls the lion’s share of the search engine market. … Continue reading “Can Google Webmaster Tools Help Optimize your Dental SEO Campaign?”
December 16th, 2013 | Online Marketing and Management
In a recent survey related to marketing via Facebook, 16 percent of the respondents said that they planned on spending money on viral marketing campaigns. A successful viral marketing campaign can be worth every dollar spent, and produce an overwhelming amount of exposure and interest in the general audiences in some cases. If a good piece of content from your dermatology website, blog, social media or YouTube goes viral on the Internet, it can prove to be a goldmine in terms of web traffic to your website. However, it is extremely hard to design such an article, blog, social post … Continue reading “Viral Online Content can be Healthy for your Dermatology Practice”
December 12th, 2013 | Vets and Pets
A pertinent question that has been doing the rounds recently is this – how important is Google+ to search engine ranking? It is easy to assume that since Google+ is a product of Google, it obviously means that the social site will have some if not full impact on search engine rankings. For veterinary practices the benefits of Google+ include not only greater opportunity to increase their online presence but also opportunity to enhance Google ranking for their veterinary practice. Can Google+ help in building your veterinary practice brand? Google+ is a social platform and as such offers veterinary practices … Continue reading “The Benefits of Google Plus +1’s for Veterinary Practices”
December 9th, 2013 | Vets and Pets
Effective communication and networking are the pillars of social media; it essentially is an extension of what man has been doing for ages. Although the technology platforms and mediums have changed, the purpose continues to be the driving need to connect, share, and interact with each other. True, social media is no longer the new kid on the block; however, a majority of veterinary practices have still been slow in recognizing the potential social media holds and thus have been hesitant in adopting it. Regardless of the reason behind the slow adoption of social media by veterinary practices, the fact … Continue reading “Social Media Marketing in 2014 – What to Expect”
December 9th, 2013 | Vets and Pets
Instagram is a popular photo and video sharing social network which allows users to transform short video clips into interesting and engaging video content. Video content today is a valuable marketing tool. By posting videos on the landing pages of your veterinary practice website or by including them within blog posts you stand to gain from greater SEO opportunities. Although Instagram video is short, it can prove to be highly effective when reaching out to your target audience. Keep in mind that average Internet users have short attention spans; the chances on them clicking on a 15 second video … Continue reading “Marketing your Veterinary Practice with Instagram”
December 8th, 2013 | Vets and Pets
Online videos are one of the fastest and one of the most potent ways of reaching out to your target audience. Each minute, 100 hours of video is being uploaded to YouTube; each second 5 tweets containing a Vine link go out; and Instagram already has 150 million users. Furthermore, according to Cisco, online video users are expected to reach 1.5 billion in 2016. Given these statistics, it is imperative that you incorporate video marketing into your veterinary practice brand building strategy. Vine is on Fire Twitter’s up-to-six-seconds-video platform, Vine is revolutionizing the world of video content. Since its launch … Continue reading “4 Easy Tips to Marketing your Veterinary Practice with Vine”
December 8th, 2013 | Online Marketing and Management
According to a report by B2B Marketing Insider, marketers across industries are spending, on average, more than 25 percent of their marketing budget on content marketing. Data from Custom Content Council says that 61 percent of consumers are more likely to purchase from a business that provides customized content. What is Content Syndication? Content syndication refers to the practice of promoting your healthcare practice website, blog, graphics, articles, columns, reports or video content on third party websites either as free or paid content. Such content may be provided to a third party site either in full, or as a blurb, … Continue reading “Is Content Syndication a Part of Your Healthcare Marketing Strategy?”
December 2nd, 2013 | Online Marketing and Management
According to Content+, a lot of people follow brands on social networks because of the interesting content these brands provide. TMG Custom Media figures reveal that nine out of 10 consumers find custom content beneficial, and 78 percent believe than a business that takes care to provide custom content is interested in fostering a good relationship with them. What is Content Repurposing? As a healthcare professional, you may sometimes create an original article, essay or opinion piece on a health condition that can benefit a wide variety of readers in different ways. It may be useful for your peers in … Continue reading “Do You Repurpose Content to Suit the Needs of Different Audience Segments?”
December 2nd, 2013 | Vets and Pets
On September 27th, 2013 Google announced the Google Hummingbird algorithm. Designed to optimize search queries, Google’s Hummingbird will make finding information over the Internet smarter and easier for web surfers. Although the new algorithm does come with major changes, the search engine giant has not shifted its focus from giving prominence to unique and custom content. Also a relevant and high quality link is just as important even now. Will Google’s Hummingbird Impact your Veterinary Practice Website? Google has been looking at different ways in which it can improve user experience. While the Penguin updates penalized websites with low quality … Continue reading “Google Hummingbird and your Veterinary Practice”
November 21st, 2013 | Search Engine Optimization
As per the recent comScore networks numbers, Google commands 67 percent of the U.S. search market, followed by 16.5 percent for Bing and 12.1 percent for Yahoo. Healthcare professionals who are active on the Internet, write blogs, columns and other online content, and engage on social media networks should know that having a strong presence on Google+ is likely to boost the prospects for their online content in the future. What is Google Authorship on Google+? Through its social network, Google+, Google is providing an opportunity to original and prolific content promoters on the Internet, including healthcare professionals, to add … Continue reading “Are you Building your Google Authorship on Google+?”
