November 21st, 2013 | Vets and Pets
Google+ Local is a powerful marketing tool that combines both local search results and customer reviews into a single platform. It is also a great way of increasing Local Search Visibility for your veterinary practice. However, a majority of veterinary practices still haven’t started using Google+ Local. Google is keen on offering searchers the most relevant and useful results to their queries and this is where Google+ Local comes in. Anytime Google identifies a search with a local intent, it includes relevant Google+ Local pages in the search results. You can find these results usually at or near the top … Continue reading “How you can make Google+ Local to work for your Veterinary Practice”
November 20th, 2013 | Search Engine Optimization
The average number of daily searches conducted on Google in 2012 was 5.13 billion. That itself should explain why it causes worldwide ripples when Google officially announces that it has tinkered with its search algorithm yet again. What is a Search Engine Algorithm? A search engine such as Google or Bing must sort through billions of web pages when a user searches online for a keyword or key phrase sitting anywhere in the world. The search engine uses a complex algorithmic formula to come up with the closest possible search results in the shortest amount of time to satisfy the … Continue reading “Has Google’s New Hummingbird Algorithm affected your Medical Website Rankings?”
November 20th, 2013 | Vets and Pets
Entrepreneurship is a life culture today – not only does it feed the constant hunger for innovation but also provides a sharp definition to brand value. Being a veterinarian can never go out of style; however, as with any occupation and profession, innovation is essential and mere reliance on past laurels is the quickest way to stem growth. There is an urgent need for veterinary practices to adopt the “entrepreneurial” approach in running their practices. Vision As a veterinarian, you have greater insight into the various aspects of your profession. If there are changes that need to be made within … Continue reading “Are you an Enterprising Veterinarian?”
November 7th, 2013 | Online Marketing and Management
The indexed World Wide Web consists of at least 3.57 billion web pages that are increasing by the minute. However, not all websites survive and thrive indefinitely, and some may require a re-design and re-launch. Re-design and re-launch can be an exciting project for a medical or dental practice that is hoping to take on the competition with a renewed online marketing strategy. The process involves revamping the original website to its core, building new content with a clear, focused message, and providing a completely new feel and look. Behind the new face of the website, the new website structure … Continue reading “Use Google Analytics to Monitor your Medical Website Re-launch”
November 7th, 2013 | Search Engine Optimization
As per recent comScore figures, Bing’s share in the U.S. online search market has risen to 17.4 percent, which is 13 percent higher than what it was a year ago. While Google continues to remain the dominant search engine by far, but Bing’s slow but steady growth has made it a significant player in online search. If your medical or dental website has already achieved good search rankings on Google, it makes sense to divert some of your focus towards Bing and make a mark there as well. Backed by Microsoft Microsoft, the owner of Bing, is a powerful competitor, … Continue reading “The Growing Importance of Bing for Medical Practices”
November 7th, 2013 | Vets and Pets
Engaging with pet parents over social platforms is critical to building a social media following. Facebook currently has 1.26 billion users and generates 4.5 billion “likes” (or interactions) each day. As the largest social platform, Facebook offers veterinary practices with a huge potential for connecting and engaging with pet parents who can become potential clients. Running a veterinary Facebook page strategically is not an easy task for most veterinarians. However, here are 3 easy ways to improving your social traffic on your veterinary practice Facebook page. Create compelling Facebook posts Facebook allows you to preface each shared link with … Continue reading “How to Engage with Pet Owners on your Veterinary Facebook Page”
November 7th, 2013 | Vets and Pets
Blogging is a great tool for building a repository of relevant content and information. It is also an excellent way of improving online visibility for your veterinary practice. “Author Rank” can boost your veterinary blogging and help in establishing your veterinary practice as a credible voice of authority. This is why “Author Rank” is important to your online marketing strategy. What Is Author Rank? Google continually focuses on delivering the best possible user experience for anyone searching the Internet for relevant information. This is where “Author Rank,” comes in – Google indexes every bit of generated content and “Author Rank” … Continue reading “Building Author Rank for your Veterinary Practice”
October 30th, 2013 | Social Media Networking
Facebook bought Instagram in 2012 as it realized the growing influence of this photo-sharing social network. A ComScore study in August 2012 revealed that Instagram received 7.3 million visitors a day across mobile phones in the U.S. during August, compared to 6.9 million visitors on Twitter. Visitors also spent a lot more time on Instagram than they spent on Twitter. Instagram is a social community designed to enable users share their images and videos with the world. From a medical or dental professional’s perspective, it can be a great idea to post some original, unique and informative images and videos … Continue reading “Should your Healthcare Practice Have a Presence on Instagram?”
October 30th, 2013 | Vets and Pets
Content and design decisions can have a greater impact on the way your veterinary website performs. You would be surprised at how small and often “inconsequential” (or so you thought) changes can lead to better site conversion and help in attracting a steady flow of site visitors. A poor website layout and low-quality content are among the few things that can lead to your veterinary practice website to suffer from high bounce rates or worse still, no traffic at all. Here are 3 things that can improve the effectiveness of your veterinary practice website. Content is King – Sure enough … Continue reading “3 Things that are Driving Clients Away from your Veterinary Practice Website”
October 10th, 2013 | Vets and Pets
Facebook has come a long way; however, it is still the number one social media platform and continues to dominate the social sphere. What makes this social platform so popular is that it continuously re-invents itself with new features and capabilities, updates, and policies that are people specific all the time. Furthermore, veterinary practices can use Facebook to create customized ad campaigns targeting their potential client base. The world is moving towards a more social environment, and veterinary practices cannot afford to ignore social media platforms such as Facebook any longer. Facebook Profile Page Management Made Easy Although marketing your … Continue reading “Are you having Fun with Facebook yet?”
