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3 Things that are Driving Clients Away from your Veterinary Practice Website

October 30th, 2013 | Vets and Pets

Content and design decisions can have a greater impact on the way your veterinary website performs. You would be surprised at how small and often “inconsequential” (or so you thought) changes can lead to better site conversion and help in attracting a steady flow of site visitors. A poor website layout and low-quality content are among the few things that can lead to your veterinary practice website to suffer from high bounce rates or worse still, no traffic at all. Here are 3 things that can improve the effectiveness of your veterinary practice website.

Content is King – Sure enough … Read More

Are you having Fun with Facebook yet?

October 10th, 2013 | Vets and Pets

Facebook has come a long way; however, it is still the number one social media platform and continues to dominate the social sphere. What makes this social platform so popular is that it continuously re-invents itself with new features and capabilities, updates, and policies that are people specific all the time. Furthermore, veterinary practices can use Facebook to create customized ad campaigns targeting their potential client base. The world is moving towards a more social environment, and veterinary practices cannot afford to ignore social media platforms such as Facebook any longer.

Facebook Profile Page Management Made Easy

Although marketing your Read More

Client Education – A Golden Opportunity to Expand your Practice

October 10th, 2013 | Vets and Pets

Client education provides veterinary practices with an excellent opportunity to expand and optimize their practice value. Although, the Internet is a goldmine of information, the biggest problem that pet parents face when it comes to online information is that they can’t tell the difference between reliable information and poor information. This dilemma presents veterinarians with the perfect opportunity to steer their clients towards trusted and accurate sources of information, thereby effectively establishing their reputation as go-to-experts.

Client Education Statistics

  • 78.5% of pet owners say their veterinarian is the most trustworthy source of online pet health information
  • 10.4% pet owners prefer
Read More

Boost your Veterinary Search Results with Positive Reviews

October 10th, 2013 | Vets and Pets

One of the biggest areas of worry for veterinarians is that their practices’ reviews are NOT showing up in Google. What can further compound this issue is when a veterinary practice is hit with negative reviews. An increasing number of clients today read online reviews before deciding whether or not they want to consult with a veterinary practice of their choice. So the burning question is this – what can a veterinary practice do to boost its practice image?

2 Easy ways Positive Reviews can boost your Veterinary Search Results

Start by registering your veterinary practice website in top review … Read More

Press Releases are not a Link Building Tool Any Longer

October 7th, 2013 | Online Marketing and Management

Link building activities have traditionally been at the heart of any SEO and Internet marketing campaign for medical and dental professionals. A benchmark study by Marketing Sherpa revealed that 60 percent of SEO and Internet marketers have been involved with some form of external link building activities. External in-bound links to the website have always meant to improve the authority, popularity and credibility of a website.

However, of late, Google and other search engines have been devaluing any such external links that may not have been generated organically or naturally. Press release based links are their latest target.

Search Engine … Read More

Measuring the Impact of your Healthcare Social Media Campaign

October 7th, 2013 | Social Media Networking

According to SocialMediaToday.com, 93 percent of marketers are using social media for business. The influence of social media is no longer restricted to personal and social relationships alone. Many online marketers are using social media effectively to promote their products and services, and connecting with their target audiences more closely.

Evaluating Social Influence

Every social media campaign may not bring the desired results. It is important to measure the influence of the campaign and determine whether it really helps boost the prospects of your healthcare practice. Influence on social media is no longer just measured in terms of the … Read More

Add YouTube Marketing Power to your Medical Practice

October 7th, 2013 | Social Media Networking

According to the official figures made available by YouTube, the online video network receives more than one billion unique visitors every month. The growth in popularity of YouTube can be gauged from the fact that more than six billion hours of YouTube videos are viewed every month. This translates to nearly an hour for every human being on earth, and 50 percent more last year.

Each minute a hundred hours of video content is uploaded on YouTube. As per Nielsen figures, YouTube reaches more people in the age group of 18 to 34 in the United States than any cable … Read More

Does your Practice Website Suck?

October 3rd, 2013 | Online Marketing and Management

The success of your practice website depends not only on the traffic it receives, but also on the kind of response/ action you encourage anytime a potential patient comes to your website. Never has it been more important to maintain an active, thriving, and robust web presence. Patient behavior is constantly changing; not only have technological advances and the new-age social media era paved the way to a more informed environment, but it has also created a breed of prospective patients who are demanding and astute when it comes to decision making.  So the burning question here is – Do … Read More

Google Places Listing for your Veterinary Practice in 4 Easy Steps

September 18th, 2013 | Vets and Pets

An online search is the method of choice for a majority of clients when it comes to finding information about veterinary practices and pet health care. Driving this trend are search engine giants such as Google and Bing who offer public listings for businesses based on information compiled from different sources. However, the information contained within these listings is not always accurate and up-to-date. By updating their online business listings, veterinary practices can make it easy for existing and potential clients to quickly locate them.

Google Places Listing for your Veterinary Practice

Setting up a Google Places listing is a … Read More

Is your Veterinary Practice Website Mobile-friendly?

September 18th, 2013 | Vets and Pets

An increasing number of potential clients today are using their smartphones and mobile devices to access information about veterinary practices and pet health care over the Internet. A number of studies indicate that mobile browsing has gone up an impressive 1,000 percent in the last two years. According to leading technology company Cisco, the number of mobile devices will surpass the world’s population in 2013. If veterinary practices don’t want to lose out on business, they need to ensure that their website is specifically designed and optimized for viewing over a mobile phone.

Top 4 reasons why veterinary practices need … Read More

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