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Client Education – A Golden Opportunity to Expand your Practice

October 10th, 2013 | Vets and Pets

Client education provides veterinary practices with an excellent opportunity to expand and optimize their practice value. Although, the Internet is a goldmine of information, the biggest problem that pet parents face when it comes to online information is that they can’t tell the difference between reliable information and poor information. This dilemma presents veterinarians with the perfect opportunity to steer their clients towards trusted and accurate sources of information, thereby effectively establishing their reputation as go-to-experts. Client Education Statistics 78.5% of pet owners say their veterinarian is the most trustworthy source of online pet health information 10.4% pet owners prefer … Continue reading

Boost your Veterinary Search Results with Positive Reviews

October 10th, 2013 | Vets and Pets

One of the biggest areas of worry for veterinarians is that their practices’ reviews are NOT showing up in Google. What can further compound this issue is when a veterinary practice is hit with negative reviews. An increasing number of clients today read online reviews before deciding whether or not they want to consult with a veterinary practice of their choice. So the burning question is this – what can a veterinary practice do to boost its practice image? 2 Easy ways Positive Reviews can boost your Veterinary Search Results Start by registering your veterinary practice website in top review … Continue reading

Press Releases are not a Link Building Tool Any Longer

October 7th, 2013 | Online Marketing and Management

Link building activities have traditionally been at the heart of any SEO and Internet marketing campaign for medical and dental professionals. A benchmark study by Marketing Sherpa revealed that 60 percent of SEO and Internet marketers have been involved with some form of external link building activities. External in-bound links to the website have always meant to improve the authority, popularity and credibility of a website. However, of late, Google and other search engines have been devaluing any such external links that may not have been generated organically or naturally. Press release based links are their latest target. Search Engine … Continue reading

Measuring the Impact of your Healthcare Social Media Campaign

October 7th, 2013 | Social Media Networking

According to SocialMediaToday.com, 93 percent of marketers are using social media for business. The influence of social media is no longer restricted to personal and social relationships alone. Many online marketers are using social media effectively to promote their products and services, and connecting with their target audiences more closely. Evaluating Social Influence Every social media campaign may not bring the desired results. It is important to measure the influence of the campaign and determine whether it really helps boost the prospects of your healthcare practice. Influence on social media is no longer just measured in terms of the number … Continue reading

Add YouTube Marketing Power to your Medical Practice

October 7th, 2013 | Social Media Networking

According to the official figures made available by YouTube, the online video network receives more than one billion unique visitors every month. The growth in popularity of YouTube can be gauged from the fact that more than six billion hours of YouTube videos are viewed every month. This translates to nearly an hour for every human being on earth, and 50 percent more last year. Each minute a hundred hours of video content is uploaded on YouTube. As per Nielsen figures, YouTube reaches more people in the age group of 18 to 34 in the United States than any cable … Continue reading

Does your Practice Website Suck?

October 3rd, 2013 | Online Marketing and Management

The success of your practice website depends not only on the traffic it receives, but also on the kind of response/ action you encourage anytime a potential patient comes to your website. Never has it been more important to maintain an active, thriving, and robust web presence. Patient behavior is constantly changing; not only have technological advances and the new-age social media era paved the way to a more informed environment, but it has also created a breed of prospective patients who are demanding and astute when it comes to decision making.  So the burning question here is – Do … Continue reading

Google Places Listing for your Veterinary Practice in 4 Easy Steps

September 18th, 2013 | Vets and Pets

An online search is the method of choice for a majority of clients when it comes to finding information about veterinary practices and pet health care. Driving this trend are search engine giants such as Google and Bing who offer public listings for businesses based on information compiled from different sources. However, the information contained within these listings is not always accurate and up-to-date. By updating their online business listings, veterinary practices can make it easy for existing and potential clients to quickly locate them. Google Places Listing for your Veterinary Practice Setting up a Google Places listing is a … Continue reading

Is your Veterinary Practice Website Mobile-friendly?

September 18th, 2013 | Vets and Pets

An increasing number of potential clients today are using their smartphones and mobile devices to access information about veterinary practices and pet health care over the Internet. A number of studies indicate that mobile browsing has gone up an impressive 1,000 percent in the last two years. According to leading technology company Cisco, the number of mobile devices will surpass the world’s population in 2013. If veterinary practices don’t want to lose out on business, they need to ensure that their website is specifically designed and optimized for viewing over a mobile phone. Top 4 reasons why veterinary practices need … Continue reading

Importance of Blogging for your Veterinary Practice

September 18th, 2013 | Vets and Pets

Have you been bitten by the blogging bug? If not, then you are missing out on an excellent way of communicating and reaching out to potential clients. That being said, most veterinarians are plagued by one burning issue when it comes to shifting from traditional marketing avenues to the new-age online marketing approach – Is it worth the time and effort? Why veterinary practices need to maintain a blog? A blog is probably one of the most robust mediums for veterinary practices to communicate with potential clients. You can use your blog to educate your clients about pertinent issues in … Continue reading

Is Your Healthcare Website Reaching Out to Facebook Mobile Users?

September 18th, 2013 | Social Media Networking

Facebook has just released official data that out of its 128 million daily users in the United States, 101 million or nearly 80 percent access it via mobile devices. Facebook said in a statement that it is releasing country-wise official figures to help “brands and businesses think differently about how people engage with Facebook, especially on mobile.” Facebook officials say that it is no longer sufficient for a business to feel good about how many people are connected on its Facebook page. That is an old way of looking at social media. Instead, the focus of businesses should shift towards … Continue reading

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