September 18th, 2013 | Search Engine Optimization
A recent consumer review survey from BrightLocal has provided interesting insights into the growing power of local search for doctors and dentists. The effectiveness of local search has improved significantly over the last two years. The study showed that 37 percent of consumers used Internet search to find local businesses at least once per month, and a whopping 95 percent of consumers used Internet search to find local businesses in the last one year. Right Time, Right Place The goal of local SEO is to ensure that a business or service is present at the right time at the right … Continue reading “Study Reveals Local SEO Bringing in New Patients for Doctors and Dentists”
September 18th, 2013 | Search Engine Optimization
One of the most important aspects of a website design is its potential to convert site visitors into leads. How well a medical or dental practice website converts can be instrumental to the success of a practice. This is one area that practices worry about the most because the Internet is filled with websites that market healthcare facilities and actively target the same audience base. Here are 3 easy ways in which medical and dental practices can increase their website conversion rates while reaching out to potential patients – Keep it Simple How well you are able to relay your … Continue reading “3 Ways to get your Practice Website to Convert”
August 26th, 2013 | Search Engine Optimization
One of the most effective ways in which medical and dental practices can engage and reach out to their target audience is through blogging. In addition to establishing their expertise, practices can use their blogs to deliver accurate and up-to-date information about various issues to their target audience. Although blogging does take a little time and effort, medical and dental practices stand to benefit in a number of ways. Here are 3 ways in which blogging can optimize your practice brand and help you connect with your target audience – Enhances your SEO efforts – One of the best ways … Continue reading “3 Ways Blogging can Enhance your Practice Brand”
August 26th, 2013 | Social Media Networking
As the second largest search engine after Google, YouTube enjoys 1 billion (and rising) unique user visits each month. In addition to being one of the most popular social media platforms, YouTube has also been instrumental in the rise of the visual web. As the number of potential patients who use the Internet to look for health related information increases, medical and dental practices need to start focusing on how best they can implement and reap the benefits of this powerful marketing tool. Here are 3 easy ways through which practices can optimize the reach of their YouTube channel – … Continue reading “3 Tips Practices can use for Succeeding on YouTube”
August 26th, 2013 | Vets and Pets
The visual web is on the rise thanks to visual-based social media platforms such as YouTube and Pinterest. Off late, Pinterest has been garnering a lot of interest and is now considered as one of the most visually compelling social media avenues when it comes to online marketing. Here are 4 easy ways to create a successful pinning strategy on Pinterest for veterinary practices – Plan Your Boards – Planning is crucial when it comes to Pinterest success. When planning your boards think about latest or popular trends and promotions, or season offers as well as educative content. When you … Continue reading “4 Tips to Creating a Winning “Pinning Strategy” for Veterinary Practices”
August 26th, 2013 | Vets and Pets
Breaking through the traditional stereotype of a four legged family member who sits at his master’s feet, the term “family pet” today has expanded to portray a vital and “can’t do without” aspect of many a families. The fact that pet owners think of themselves as “pet parents” is an indication of just how deep the bond between pets and their owners is. 3 Client Behaviors that Veterinary Practices need to be aware of Veterinary practices today can no longer use the “stand alone” approach when it comes to marketing. The preferences and actions of clients have changed significantly over … Continue reading “Pet Owner Trends that can Impact your Veterinary Practice”
August 14th, 2013 | Vets and Pets
If your veterinary practice website is active online, then you can be sure clients and visitors to your website are posting reviews about your practice on websites all across the Internet. You can also be sure that potential clients are visiting these websites to get a feeling of the kind of services you offer and also to compare you with your competitors. As long as you are getting great reviews, you are in the clear. However, all it takes is one or two disgruntled clients and things can quickly go south. While you cannot control the thinking of all your … Continue reading “Reputation Management for Veterinarians over Social Media Platforms”
August 14th, 2013 | Online Marketing and Management
The search for a medical or dental practice begins online. Potential patients will rarely schedule an appointment with a doctor until after they have checked his online presence. In most instances, a mere visit to the website will not suffice; potential patients will scout for information about a doctor and his medical or dental practice over social media networks as well. Add to that the quantum increase in competition that medical practices are facing today and it becomes easy to understand why differentiating your practice from your competitors is an absolute necessity. Add a “personal” touch to your Practice Brand … Continue reading “4 Simple Steps to Building Long-term Patient Relationships”
August 8th, 2013 | Online Marketing and Management
The easiest and fastest way to find information on any subject today is via an online search over the Internet. With a horde of options at their disposal to select from, the question that medical practices need to answer is this – Why should a potential patient come to us? Blame it on the digital age, but today’s market is online and your medical practice website is in essence a virtual storefront for your practice. Like it or not, potential patients will determine whether or not to consult with you based on the kind of impression your medical or dental … Continue reading “5 Important Elements that your Practice Website Can’t Do Without”
August 7th, 2013 | Vets and Pets
An active website is a prerequisite to gaining success over the Internet. In today’s evolving market place, your veterinary practice website is akin to a business card. It tells potential clients what you do and the kind of services you offer. Over and above, if done properly, your veterinary practice website can also educate potential clients on why they should choose to come to you. A significant portion of potential clients in fact are a part of the new age digital generation which is “net-savvy” and identifies itself with smartphones and of course social media. Pet owners leverage these tools … Continue reading “Is your Veterinary Practice Website a Client Puller?”
