July 25th, 2013 | Social Media Networking
Twitter is one of the most popular micro-blogging tools available to the ever-expanding and evolving online community. Providing an excellent platform for communication, Twitter has made it possible for thousands of businesses to reach out to and connect with a potential pool of prospects. To give you a hint of the marketing potential of this new age social media tool; revenue generated by Twitter is expected to reach 540 million by 2014. 4 Easy Ways to Use Twitter to Market your Medical or Dental Practice Online Increase Practice Visibility – Even if you have an active and attractive medical or … Continue reading “4 Ways Twitter can Drive Online Marketing for your Medical Practice”
July 25th, 2013 | Vets and Pets
Promoting your veterinary practice online requires a comprehensive marketing tool kit which ideally aims at bringing in more clients and driving practice revenue. In this respect, social media platforms have proven to be path breaking. In addition to helping you build stronger client relations, social media services if used effectively, can ensure that your veterinary practice brand name benefits from greater visibility in front of your clients. Social media and Veterinary practice marketing Traditionally veterinary practices focused on client referrals and the odd ad in the yellow pages to keep afloat. However, the increase in competition for market space in … Continue reading “Social Media Marketing for your Veterinary Practice”
July 4th, 2013 | Online Marketing and Management
The market space for medical practices has become highly competitive. Regardless of how comprehensive your service offerings are or how competitively priced your treatment options are, there is always the off-hand chance that your competitors will find a way to beat what you are offering. As the business of running a medical practice becomes more complex, doctors need to start taking the entrepreneurial approach when it comes to marketing. Differentiate your practice A healthcare consumer today has plenty of choices when it comes to the kind of doctor he wants to see as well as the kind of treatment he … Continue reading “Entrepreneurial Approach to Marketing your Medical Practice”
July 4th, 2013 | Vets and Pets
A high website ranking is one of the most important tenets of online marketing. What it means is simply this – does you veterinary practice website show up among the top results in a local search over the net. How is ranking high in a Google search relevant to Veterinarians? In wake of the Internet revolution, an increasing number of pet owners today look for everything from a veterinary clinic, to pet trends, pet health care among other things over the Internet. And unless your veterinary practice website ranks high in a local search, chances are they will never get … Continue reading “4 Ways to Increase Google Ranking for your Veterinary Practice Website”
May 21st, 2013 | Vets and Pets
The complexities of marketing a veterinary practice are varied and far different from regular businesses and even other medical practices. The decision maker here is the pet owner who often goes through a long drawn out process of finding the best veterinarian for his or her beloved pet. Everything from conducting comprehensive online searches for the purpose of gathering information about the reliability of a veterinarian practice to asking friends for recommendations, and even stopping for a pre-appointment visit is considered fair practice. Let us face it; pet owners are not going to come to you simply because they see … Continue reading “3 Easy Ways You Can Market Your Veterinary Practice”
May 21st, 2013 | Vets and Pets
If the Internet is an ocean of information, then search engines are the virtual bridges which connect people to their desired information destination. Pet owners are more likely to search for veterinary practices online than they are to doing an actually physical search even within their own local neighborhoods. A search over the Internet for a veterinary practice is as simple as going to a search engine and typing in – veterinarian and name of the town they are located in. A search such as this however, can pull up results for a large number of veterinary practice websites. So … Continue reading “Draw Potential Clients to your Veterinary Practice with Online Videos”
May 21st, 2013 | Vets and Pets
A typical day in the life of a veterinarian can swing between spending endless hours in the consulting room, and taking care of routine checkups, vaccinations, and skin problems. It can have happy moments with successful medical treatments and procedures on one hand and heart breaking emergencies when a beloved pet is bought in having suffered grievous injuries from fights or accidents on the other. Through it all, one fact stands out absolutely clear – the life of a veterinarian can be hard and an emotional roller-coaster at the best of times; but it also is one of the most … Continue reading “Why You Need To Market Your Veterinary Practice”
May 20th, 2013 | Latest Happenings in Healthcare
The extensive adoption of mobile and connected devices and the proliferation of apps are emerging as major business drivers. A number of statistical studies indicate that sales of mobile and connected devices are going to continue with their upward trend. An increasing number of consumers in fact use the mobile web to search for a variety of information, including medical information. This means a potential patient might be searching for you right now. Top 4 Reasons Why your Medical or Dental Practice Needs Mobile Marketing? • Number of Smartphone users is on an upward trend • Potential patients can find … Continue reading “Mobile Marketing for Medical and Dental Practices”
May 17th, 2013 | Social Media Networking
One of the easiest ways in which medical practices can reach out to a target demographic is via Facebook ads. Since a staggering 93% of adults in the United States use this popular social media platform, by creating a strategic campaign on Facebook you can catch the attention of potential patients within your target demographic. Although businesses have been using Google Adwords for a long time, and quite successfully at that, the ads are based on keyword searches within a specific geographic area. Facebook ads on the other hand allow users to create targeted ads that are based on a … Continue reading “How Facebook Ads can Connect you with Potential Patients”
May 17th, 2013 | Online Marketing and Management
Deciding on a doctor is one of the most important decisions that potential patients will make. Most potential patients will employ a series of eliminators such as cost, availability, location, and services provided while making this decision. However, the dollar conscious potential patient will use another vital criterion to reach this decision – level of expertise. The creation of a bond of trust between the physician and the patient is one of the easiest ways to build confidence and to secure repeat visits from patients. This relationship can foster a certain reliability which patients associate with their doctors. And the … Continue reading “How you can become a “Go-to-expert” For Potential Patients”