December 31st, 2012 | Latest Happenings in Healthcare
MDconnectME is an innovative medical communication app that is helping improve the doctor-patient connectivity and communication as well as connectivity with the patient’s family. This medical app enables doctors and their staff to reach out to a patient’s contact list immediately in any part of the world. The app is designed to be user-friendly so that doctors, patients and their families can use it with equal ease. Healthcare and IT can come together in many ways to enhance the patient experience, and this application is just one of those ways. Many patients are anxious about letting their loved ones know … Continue reading “Medical IT takes another Leap with New Medical App”
December 31st, 2012 | Search Engine Optimization
Recent Google algorithmic updates such as Panda and Penguin have caused confusion among many online dental marketing experts regarding their approach to dental SEO. Dentistry marketing has come to rely on search engine rankings for a dental website in a major way. In this situation, any confusion regarding dentist marketing and SEO strategy can prove to be costly for the dental practice. Here are four important dental SEO facts that should help dental marketing experts redefine their strategies in view of the latest search engine updates. Fact 1: Dental Keywords Need Not Match Precisely Leading search engines such as Google … Continue reading “Four Dental SEO Facts Every Dentist Should Know”
December 28th, 2012 | Online Marketing and Management
The competition in the virtual world continues to get tougher for doctors and dentists with each passing year. At the same time, leading search engines such as Google, Bing and Yahoo continue to fine-tune their search algorithm, which is making medical Internet marketing more challenging and complex. Here are three medical marketing tips to help put your medical practice on top in your local area. Integrate Medical SEO with other Online Activities While it is critically important to optimize your medical website by using the right keywords and creating appropriate SEO tags as well as employing the latest medical SEO … Continue reading “3 Medical Internet Marketing Tips to Promote your Practice”
December 17th, 2012 | Search Engine Optimization
A Pew Internet survey of 2010 revealed an astounding statistic that made medical Internet marketing companies sit up and take notice. Out of 3,000 respondents in the survey, more than 2,400 or 80 percent said that they had used Internet search for a specific health related keyword. When it comes to SEO for physicians, choosing and applying the most relevant health search terms on their websites forms the foundation of the entire medical SEO exercise. A medical or dental online marketing expert should work in close coordination with the doctor or dentist to understand the most important treatments or procedures … Continue reading “SEO for Physicians: Using Relevant Health Search Terms on your Website”
December 17th, 2012 | Search Engine Optimization
Holiday season is the busiest time of the year for most businesses. People are more than willing to loosen their purse strings and make some extra spending to celebrate the holidays. Internet research plays an important role in influencing the purchase decisions of shoppers during the season. A study conducted by Google last year revealed that more than 75 percent of shoppers agree that Internet search influences their purchase decisions during the holidays. As a result, most businesses get into an overdrive with their online promotions to win a slice of the spending pie during this season. There is no … Continue reading “Top Three Holiday SEO Tips for Doctors and Dentists”
December 12th, 2012 | Online Marketing and Management
Online marketing has undoubtedly emerged as one of the most powerful and cost-effective means of promotion, particularly for small and medium businesses and professional practitioners such as you. Independent doctors, dentists and other medical professionals have embraced online healthcare marketing, considering its affordable costs, targeted reach and multi-media approach. However, ever since the global economic slowdown began in 2008, businesses and professionals have felt the pressing need to justify every marketing dollar before it is spent. Doctors and dentists have not been immune to this prevailing economic situation, and a large number of practitioners are forced to run their marketing … Continue reading “Is Online Healthcare Marketing Really Helping You?”
December 10th, 2012 | Search Engine Optimization
A brilliant medical website without a cohesive medical SEO strategy is quite like a limousine without gas – going nowhere. In a highly competitive and overcrowded online environment, even the best of websites can end up as non-starters, unless they are optimized adequately to attract the attention of search engines. Achieving top rankings in search results requires that your medical website must outperform literally thousands of equally deserving websites competing for the top ranks. The hard fact is that there is space for only very, very few websites in the top rankings. A vast majority of Internet searchers will rarely … Continue reading “Why does it take so long for me to see results from medical SEO?”
December 10th, 2012 | Search Engine Optimization
If you keep a track of the number of visitors to your medical website on a weekly or monthly basis, you will notice that in each period the number may vary quite significantly. The numbers may suddenly zoom up in a particular month, and while you are still enjoying the exciting extra exposure, you may find that the very next month the number of visitors nosedives to a level that is even below that of an average month. Why does this happen? A number of factors may influence how many unique and how many repeat visitors your health website receives … Continue reading “Why does the number of visitors on your medical website fluctuate?”
November 23rd, 2012 | Social Media Networking
A large number of doctors now believe that medical web marketing is important to promote their practice, but a majority of them still do not hold the same strong opinion about the power of social networking. It is time for all doctors and dentists to realize that medical internet marketing can no longer afford to be disjointed from promotions on social media. Here are five social networking facts that every doctor should know. These facts drive home the point that doctors web marketing and social networking must go hand in hand. 1. Your Patients are Active on Social Networks For … Continue reading “Medical Web: 5 Social Networking Facts Every Doctor Should Know”
November 22nd, 2012 | Social Media Networking
Medical marketing is all about putting your patients first and achieving total patient satisfaction in every possible way. The more you know about patients, the easier it gets to tailor your marketing efforts in ways that appeal to them the most. Doctors’ web marketing approach should aim at taking the doctor patient relationship to the next level, and establish an emotional connect with the patients. In a competitive medical market, it becomes important to reach out to the patients in a personalized way to gain their attention and interest. Social networking is one of the best and most affordable tools … Continue reading “Medical Marketing: Step Up Social Networking this Christmas!”
