November 16th, 2012 | Online Marketing and Management
With effective medical or dental SEO techniques and an attractive website, it is possible to get new patients to a doctor’s office. However, once the patient has arrived at the office for an initial consultation with the doctor or dentist, everything depends on the patient’s overall experience at the facility. A warm and friendly staff should welcome the patient whole-heartedly to the facility and make every effort to make the patient feel comfortable. In a very subtle manner, the staff should do everything to make the patient feel valued. It is immaterial whether the patient has come just for a … Continue reading “How to Get a Patient to say ‘Yes’ to Treatment at your Office?”
November 16th, 2012 | Search Engine Optimization
As more and more patients continue to rely on the Internet to search, review and evaluate doctors and dentists, it has become increasingly imperative for all medical professionals to take their online traffic with utmost seriousness. With brilliant medical or dental SEO techniques, it may be possible for you to generate targeted online traffic of patients to your medical or dental website. However, the real question still remains: How to get a patient from the website to actually fix an appointment and visit your office? The answer to this riddle lies in your medical web design, content and presentation. A … Continue reading “How to Get Patients from your Website to Visit your Office?”
November 2nd, 2012 | Social Media Networking
The best time to maximize the impact of your healthcare web marketing efforts is the holiday season. Your medical market potential is at its peak during this time. With innovative medical communications and SEO strategies, you can reach out to many more patients in your local area and prompt them to consider your medical or dental services during this period. Create a special holiday newsletter for your existing and past patients, and establish caring and thoughtful medical communications with them online. Consider making special offers and discounted package deals for various medical or dental services exclusively for the holidays. Patients … Continue reading “Medical Internet Marketing Strategies for the Holiday Season”
November 2nd, 2012 | Search Engine Optimization
Holiday season need not be big just for the retailers. Doctors and dentists too can leverage this season creatively to their marketing advantage and get more patients. Put your patients first this season, and do something to make their festivity more special. One of the time-tested medical and dental marketing ideas for this season is to offer holiday discounts on some of your services, products and procedures. You may even consider giving some thoughtful gifts to the patients who visit you for treatment during the holiday season. Patients will appreciate it hugely, and it will make them know that you … Continue reading “How to Get More Patients this Holiday Season?”
November 2nd, 2012 | Online Marketing and Management
Holiday season is the time to indulge with sweets, cakes, candies and cookies. There is little doubt then that such indulgence is also likely to lead to more cases of dental decay during this period. In such a situation, one of the most thoughtful dental marketing ideas can be to offer simple products that fight tooth decay as holiday gifts to your patients. It is not a question of how valuable the gift is, but it is a question of the thought that goes behind the gift. When you prepare little holiday gifts for your dental patients, it will bring … Continue reading “Dental Marketing Ideas: Thoughtful Holiday Gifts”
November 2nd, 2012 | Latest Happenings in Healthcare
In a highly competitive medical market environment today, you need out-of-the-box ideas and strategies to stand out from the crowd. It takes some amount of courage and conviction, and lots of passion to be able to differentiate your medical or dental marketing strategy from others. However, if you are willing to be creative and original, it does not require a lot of time or money to ensure that your medical or dental practice gets noticed in your local area. If your medical or dental office is housed in an independent building that allows external holiday decoration, consider lighting up your … Continue reading “A Unique Medical Marketing Idea for the Holiday Season”
October 17th, 2012 | Online Marketing and Management
To promote the practice of a doctor, SEO alone may not be the best answer any longer. In an increasingly competitive online environment, the doctor or dentist SEO strategy must be integrated with an equally sound PR strategy. How far the doctor’s website is being actively talked about on the Internet and social media networks makes a crucial difference to its search engine rankings. To achieve this tough goal, it is important to create a cohesive strategy that combines the forces of SEO, PR and marketing communication. Most valuable back links, exposure on social networks, and useful online relationships are … Continue reading “PR and SEO for Doctors: A Winning Combination”
October 7th, 2012 | Latest Happenings in Healthcare
There are a growing number of health-conscious and tech-friendly people who are beginning to believe that healthcare IT applications can help them take charge of tracking their own health. Time and money constraints limit the amount of time that an average individual can spend interacting with a physician. This is where innovative medical IT solutions can make an important difference. In addition to the benefits that an annual health check-up can provide with regard to maintaining a track of one’s own body, new healthcare information technologies can help improve that knowledge and achieve a better control over one’s own health. … Continue reading “Healthcare IT to help you Monitor your Body”
October 4th, 2012 | Latest Happenings in Healthcare
An increasing number of people are opting for home-based health systems for regular health monitoring. This has led to a rapid rise in the number of mobile health apps that people are downloading on their smartphones. A recent survey conducted by Research2Guidance says that the market for mobile phone health apps is expected to double this year at $1.3 billion, and this is just the beginning. The global healthcare market is estimated to be a staggering $6 trillion a year according to Research2Guidance. Therefore, the healthcare IT mobile apps market has not even scratched the surface as yet. The latest … Continue reading “Healthcare IT: Mobile Health Apps are the Next Big Thing”
October 3rd, 2012 | Latest Happenings in Healthcare
CarePlanners CarePlanners was founded by Alan Blaustein and Nancy Snyderman in 2012 to provide caregiver and patient coordination, navigation and organization solutions through a countrywide team of medical experts, including social workers, registered nurses, Medicare specialists, insurance and billing experts, and other medical advocates, in addition to an advanced set of online medical decision-making tools. Dr. Nancy Snyderman holds the position of Chief Medical Editor at NBC. She is also a surgeon and a caregiver. Alan was among the earliest Internet entrepreneurs, and held top positions at OpenSky, Flexplay and About.com. CarePlanners has its head office in New York City, … Continue reading “Medical IT Entrepreneurs and Innovators – Part 3”
