May 26th, 2014 | Internet Marketing for Dentists
A wide range of businesses and professionals have begun adapting their online marketing strategies to include Google Hangout on Air. This unique marketing tool has quickly gained popularity because of its high impact value and a user friendly format. From the perspective of dentist marketing and any other medical profession marketing, Hangouts on Air can help promote the marketing message effectively to potential patients in the local area.
Consistency of purpose and focused effort are necessary to gain the best possible dentist marketing dividend from this technology. For example, dental practices can create a “web show” on a weekly, monthly … Read More
May 26th, 2014 | Online Marketing and Management
In the market for healthcare professions, more than anywhere else, the personal brand equity of the doctor makes a crucial difference. This professional is primarily about an inherent trust between the doctor and the patient, and the entire professional relationship is based on this foundation. Therefore, medical marketing experts must take into account how to promote the doctor’s personal brand equity while promoting medical practice marketing.
In the Internet and mobile era, the opportunities to develop and promote personal brand equity are enormous. Branding is no more the exclusive domain of large and financially powerful businesses that can spend high … Read More
May 26th, 2014 | Internet Marketing for Dentists
Social media marketing for dentists should be monitored and tracked periodically to assess the impact it may be making in terms of bringing new patients to the practice or improving the loyalty of the existing ones. A number of website analytic tools are available that enable dentist SEO and marketing experts to monitor various metrics such as the number of unique visitors to a dental practice website and the average time spent by a user on the site. That is the proven and most effective way to gauge the dentist marketing social media impact.
One of the popular, free website … Read More
May 26th, 2014 | Internet Marketing for Dentists
Small is the new big word in the world of online marketing for dentists. The growing popularity of short-form messaging platforms such as Twitter, Facebook, Vine, Instagram and Snapchat is an indicator of this new trend. Dentist marketing experts need to sit up and take note of how relevant this type of messaging may be for their clients. The average Internet reader today is more demanding, has more choices, and wants the best answers to be delivered in a sharp, concise format.
Brief snippets of information usually ensure that the core message gets presented very effectively for maximum impact. … Read More
May 11th, 2014 | Online Marketing and Management
Geo-targeting is one of the fastest ways in which healthcare practices can reach out to potential patients. In today’s competitive market space, any business wanting to make its mark needs to focus on incorporating geographical targeting within its online marketing program as this can offer increased visibility within the local target market.
Should Medical and Dental Practices focus on Geo-Targeting?
Typically, you will find a certain kind of people living within a particular geographical area. It is possible to infer to a large extent certain criteria such as the age, income, or even carry out psychographic profiling of individuals within … Read More
May 5th, 2014 | Vets and Pets
Veterinary online marketing has gone completely main-stream; hard-core practice marketing strategies, advertising, and online expansion are all a part of building brand presence. Veterinary practices keen on beating competition need to maintain an enigmatic web presence and a highly engaging and interactive social media presence as well. Although text-heavy social sites such as Facebook and Twitter already enjoy impressive audience base, in the last couple of years, visual-based social sites have risen in prominence – Instagram is one among the leading pack of visual-based sites that can offer substantial veterinary marketing leverage.
Instagram as a Veterinary Marketing Tool – … Read More
May 5th, 2014 | Vets and Pets
Last year Google introduced Google Voice; the service is now available over mobile as well as PC-based versions of Google’s popular web browser, Chrome. Since its roll out, voice search has grown in popularity and there is every possibility that it will have an impact on SEO as long-tail keywords and phrases as well as improved FAQ page strategies get highlighted. Of course, it might be a tad bit early for veterinary practices start focusing on optimizing for voice search right now. This post aims to provide you with a basic understanding of these search types so you are not … Read More
May 5th, 2014 | Vets and Pets
There is no denying the “Smart technology” revolution anymore. Nearly everyone uses a smartphone today and close to half of those users use their mobile devices as their primary access route to search the Internet for a variety of veterinary content or pet healthcare information. So if you veterinary blog site is not optimized for the mobile, it is going to be next to impossible for a huge chunk of your reading audience to interact with your blog; and if your target audience cannot reach you over a mobile device of their choice, it will impact the brand value of … Read More
May 5th, 2014 | Vets and Pets
Social media has proven itself as one of the most effective tools for building a brand online. However, as search engines continue to improve processing of search queries, veterinary online marketing success is best achieved when social media, SEO, and content marketing, are integrated; using any of these in isolation is simply not an option anymore. While SEO can provide you with excellent exposure, social media can help you engage with your potential audience and build deeper connections; this in turn can help build loyalty and trust in your veterinary practice brand. So how can veterinary practices use social media … Read More
May 5th, 2014 | Social Media Networking
Did you know that 72% of online adults are active over social media? In fact, 21% of all Internet time is essentially dedicated to some form of social engagement activity. One look at how social media has grown and continues to evolve within the online marketing space and it becomes obvious why social media is so crucial to the success of your medical or dental practice.
How Potential Patients Use Social Media
- To collect information on different treatment options and healthcare issues
- To look up word of mouth recommendations
- To reach the experiences of other patients
- To compare different
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