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Online Reviews: A Powerful Marketing Tool for your Healthcare Practice

May 5th, 2014 | Online Marketing and Management

To appreciate the power of online reviews, you can begin by trying to put yourself in the shoes of a new patient and ask whether online reviews would matter to them. The online reputation of your medical or dental practice matters to them, and they matter to you. Today’s patients are far better informed, more expressive and have much better communication tools at their disposal.

It is not easy to convince them through traditional means of advertising and marketing any longer. They would rather prefer to learn about you through your online reputation, reviews and testimonials and opinions of other … Read More

Three Creative Ways to Add More Value to your Healthcare Practice Website

May 5th, 2014 | Online Marketing and Management

Your medical or dental practice website is a reflection of your practice brand. The quality and professionalism that your website exhibits will be the natural impression that a new site visitor will carry in their mind about your healthcare practice brand. However, apart from building a professionally effective healthcare practice website, you also need to add some extra value to it in order to grab the attention of the site visitors. Here are three innovative ways to achieve this goal.

Create an Innovative Video

Many site visitors will first click on the video rather than check out the textual … Read More

Let your Stellar Online Content Drive your Healthcare Practice to the Top

April 13th, 2014 | Online Marketing and Management

Online marketing has become increasingly synonymous with great website content for most businesses, and medical practices are no exception. Content marketing can generate the interest of new patients in your medical practice, and eventually bring them to your office doorstep.

However, winning new patients through online content is a two-way street. Firstly, the target audience must benefit from your content, and only then your medical or dental practice will benefit from it. The primary goal of your website content is to educate potential patients about specific areas where they need reliable and relevant information. During that process of education, they … Read More

How Content Curation can Improve Veterinary Marketing

April 13th, 2014 | Vets and Pets

Content curation can give your veterinary content marketing strategy a big boost. Search engines such as Google regularly update their search algorithms to find the most relevant content for users. This makes it important for veterinary practices to continually build and revitalize their content. Content curation is one of the ways in which this objective can be achieved. Other reasons why curating content makes perfect content veterinary marketing sense is as follows;

  • Costs little to nothing
  • Helps in building an audience
  • It is easy
  • Gives credibility to your content marketing
  • Keeps you updated on new information

Veterinary practices can use … Read More

5 Ways your Marketing can Boost Local Citations

April 13th, 2014 | Vets and Pets

Local search today is an important marketing element of veterinary online marketing. While there are a number of other elements of building a robust local SEO strategy such as on-page SEO and generating genuine client reviews over Google+ Local among others, in this post we take a look at 5 ways in which veterinary practices can acquire local citations to boost their practice reputation via their marketing efforts.

Organize Local Events

Local events can be great marketing ground with excellent local SEO benefits for veterinary practices. Syndicate with event listing sites such as Eventzilla, Facebook Events, Yelp Events, and Festivals.com … Read More

4 Ways to be more Repinnable on Pinterest

April 3rd, 2014 | Vets and Pets

One of the best places for veterinarians to engage with their clients and reach out to their potential audience is over a visual-based social platform. If Pinterest is your platform of choice, then you have chosen well. Not only is Pinterest one of the fast-growing social networks, but according to Mashable, it refers more traffic than Google+, LinkedIn, and YouTube combined. If you can create boards that interests and inspire people, they will be more than happy to re-share that information through repins.

How you can make your items are more Repinnable

Eighty percent of the pins over Pinterest … Read More

Hashtags in Veterinary Marketing – What you should know

March 27th, 2014 | Vets and Pets

Hashtags in Veterinary Marketing

First introduced on Twitter in 2007, hashtags today are integral to a number of social media sites. They are used on Facebook, and leading visual-based social sites such as Instagram, Pinterest, Vine, and Tumblr as well as in print, other places on the web. Hashtags provide a fun and easy way for social media users to discover new content and also to connect with like minded people. Here are 3 ways in which veterinary practices can use hashtags to help drive practice value.

User-generated content and your Veterinary Social Marketing Campaign

Where traditional marketing was a one-way information channel flowing … Read More

Google Plus Best Practices for Veterinary Marketing

March 27th, 2014 | Vets and Pets

Google plus is among the leading social platforms today. Excellent exposure in search engines is only one of the many reasons why veterinary practices need to building a presence on this quickly growing social platform. Let us look at it this way – Google is massive; it is the largest search engine platform across the globe so obviously a Google product is going to get preference. And as with all things Google, new features and benefits are a given. So if you haven’t already created a Google plus account, then now is the time to get started.

Google+ Best Practices Read More

Why Engaging Online Content Is Important to Veterinary SEO?

March 27th, 2014 | Vets and Pets

In wake of recent search engine algorithm updates the importance of high-quality content can no longer be ignored. Veterinary SEO requires generation of a constant stream of good content for your website; this is one of the best ways of establishing your veterinary practice credibility.

Another excellent benefit of great content is that it helps in generating links to pages on your site from other sources which include bloggers, authors, and publishers of content within your industry. Not only do these inbound links provide a great source for generating referral traffic, but they also give your search engine rankings … Read More

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Digital Marketing for Doctors

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