April 13th, 2014 | Social Media Networking
In the age of social media, your potential patients are far more empowered than they were ever before. The chances to influence their choices through traditional advertising have diminished increasingly. Instead of receiving one-sided guidance through paid marketing, potential patients are much more comfortable to listen to the experiences, online reviews and suggestions of others over social media and allow their decisions to be guided by them. If your medical or dental practice must prosper in this new social environment, it is important that you recognize the changing preferences and growing empowerment of your target audience and adapt your marketing … Continue reading “Online Social Engagement Succeeds where Paid Ads Do Not”
April 13th, 2014 | Online Marketing and Management
Online marketing has become increasingly synonymous with great website content for most businesses, and medical practices are no exception. Content marketing can generate the interest of new patients in your medical practice, and eventually bring them to your office doorstep. However, winning new patients through online content is a two-way street. Firstly, the target audience must benefit from your content, and only then your medical or dental practice will benefit from it. The primary goal of your website content is to educate potential patients about specific areas where they need reliable and relevant information. During that process of education, they … Continue reading “Let your Stellar Online Content Drive your Healthcare Practice to the Top”
April 13th, 2014 | Vets and Pets
Content curation can give your veterinary content marketing strategy a big boost. Search engines such as Google regularly update their search algorithms to find the most relevant content for users. This makes it important for veterinary practices to continually build and revitalize their content. Content curation is one of the ways in which this objective can be achieved. Other reasons why curating content makes perfect content veterinary marketing sense is as follows; Costs little to nothing Helps in building an audience It is easy Gives credibility to your content marketing Keeps you updated on new information Veterinary practices can use … Continue reading “How Content Curation can Improve Veterinary Marketing”
April 13th, 2014 | Vets and Pets
Local search today is an important marketing element of veterinary online marketing. While there are a number of other elements of building a robust local SEO strategy such as on-page SEO and generating genuine client reviews over Google+ Local among others, in this post we take a look at 5 ways in which veterinary practices can acquire local citations to boost their practice reputation via their marketing efforts. Organize Local Events Local events can be great marketing ground with excellent local SEO benefits for veterinary practices. Syndicate with event listing sites such as Eventzilla, Facebook Events, Yelp Events, and Festivals.com … Continue reading “5 Ways your Marketing can Boost Local Citations”
April 3rd, 2014 | Vets and Pets
One of the best places for veterinarians to engage with their clients and reach out to their potential audience is over a visual-based social platform. If Pinterest is your platform of choice, then you have chosen well. Not only is Pinterest one of the fast-growing social networks, but according to Mashable, it refers more traffic than Google+, LinkedIn, and YouTube combined. If you can create boards that interests and inspire people, they will be more than happy to re-share that information through repins. How you can make your items are more Repinnable Eighty percent of the pins over Pinterest are … Continue reading “4 Ways to be more Repinnable on Pinterest”
March 27th, 2014 | Vets and Pets
First introduced on Twitter in 2007, hashtags today are integral to a number of social media sites. They are used on Facebook, and leading visual-based social sites such as Instagram, Pinterest, Vine, and Tumblr as well as in print, other places on the web. Hashtags provide a fun and easy way for social media users to discover new content and also to connect with like minded people. Here are 3 ways in which veterinary practices can use hashtags to help drive practice value. User-generated content and your Veterinary Social Marketing Campaign Where traditional marketing was a one-way information channel flowing … Continue reading “Hashtags in Veterinary Marketing – What you should know”
March 27th, 2014 | Vets and Pets
Google plus is among the leading social platforms today. Excellent exposure in search engines is only one of the many reasons why veterinary practices need to building a presence on this quickly growing social platform. Let us look at it this way – Google is massive; it is the largest search engine platform across the globe so obviously a Google product is going to get preference. And as with all things Google, new features and benefits are a given. So if you haven’t already created a Google plus account, then now is the time to get started. Google+ Best Practices … Continue reading “Google Plus Best Practices for Veterinary Marketing”
March 27th, 2014 | Vets and Pets
In wake of recent search engine algorithm updates the importance of high-quality content can no longer be ignored. Veterinary SEO requires generation of a constant stream of good content for your website; this is one of the best ways of establishing your veterinary practice credibility. Another excellent benefit of great content is that it helps in generating links to pages on your site from other sources which include bloggers, authors, and publishers of content within your industry. Not only do these inbound links provide a great source for generating referral traffic, but they also give your search engine rankings a … Continue reading “Why Engaging Online Content Is Important to Veterinary SEO?”
March 27th, 2014 | Search Engine Optimization
According to the data released by Stanford Persuasive Technology Lab, 46.1 percent of people believe that a website’s design is the topmost consideration in assessing the credibility of a company. To promote your medical practice online, the website design will always play a critical role. If you are looking at the possibility of redesigning your medical or dental website to draw more power for your online medical marketing strategy, you ought to consider three key areas. Do Your Research Thoroughly To create a results-oriented website, make sure that you know the average profile of your potential patients in your local … Continue reading “3 Things to Consider when Re-designing your Medical Website”
March 27th, 2014 | Online Marketing and Management
The mobile device revolution has taken communication to the next level. An overwhelming number of email users now access their mails through their mobile phones. As per comScore 2013 figures, more than 145 million Americans own smartphones, and the numbers keep growing with each passing month. An interesting fact is that sending and receiving mails continues to be the dominant activity on smartphones – exceeding the number of people who surf the Internet via mobile phones or those who access social media networks through their mobile devices. This effectively means that there is a major opportunity to promote your medical … Continue reading “Reconfigure your Email Marketing Strategy in the New Mobile-centric Environment”
