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3 Things to Consider when Re-designing your Medical Website

March 27th, 2014 | Search Engine Optimization

According to the data released by Stanford Persuasive Technology Lab, 46.1 percent of people believe that a website’s design is the topmost consideration in assessing the credibility of a company. To promote your medical practice online, the website design will always play a critical role. If you are looking at the possibility of redesigning your medical or dental website to draw more power for your online medical marketing strategy, you ought to consider three key areas.

Do Your Research Thoroughly

To create a results-oriented website, make sure that you know the average profile of your potential patients in your local … Read More

Ideas to Use Pinterest Effectively for your Healthcare Practice Marketing

March 27th, 2014 | Social Media Networking

With more than 70 million users, Pinterest is a powerful social media network. Doctors can promote their medical or dental practice in innovative ways with Pinterest. Here are a few ideas on how to put Pinterest to work for your healthcare practice.

Make your Medical Site Pinterest-friendly

Place a ‘Pin It’ widget on various important sections of your website that contain shareable content and articles. This will encourage readers to ‘pin’ specific pieces of content, graphics and images that they like at your site. This activity will also provide you insights about what kind of content and images are generating … Read More

A Simple Checklist for your Healthcare Practice Website

March 27th, 2014 | Online Marketing and Management

A Hubspot study says that businesses and professionals having large and comprehensive websites with over 400 web pages are likely to gain six times more leads compared to the ones with less than a 100 web pages. However, the more comprehensive the website, the greater are the chances to make errors. When a medical website visitor is greeted with errors, it gives out an unprofessional image about the doctor’s practice. A simple checklist of items can be followed to avoid basic mistakes in a website.

Web Content: Language and Grammar

Grammar, spellings and punctuation are the most fundamental parts … Read More

How to Gain Local Media Coverage for your Medical Practice?

February 27th, 2014 | Online Marketing and Management

One of the challenges for most medical and dental practices is how to gain the attention of local press and media channels in a way which will have a positive impact on their practice brand reputation. The key lies in treating the local journalists as your target audience and create an outstanding pitch that immediately grabs their attention. Journalists are looking for a powerful narrative because they need to gain the attention of the end consumers.

As a local healthcare practice, you should try to come up with a story that will connect with the local audiences. It could … Read More

Aimless Cross-linking can Harm your Site Rankings

February 27th, 2014 | Search Engine Optimization

According to a study by Marketing Sherpa, 70 percent of all links that online search users click on are organic in nature, and not paid. That should reveal something about the power of natural links compared to paid links or online paid advertising. However, in their enthusiasm to create links that can boost the search engine rankings of a website, online marketers sometimes make the mistake of creating too many cross-links without purpose.

Google’s Distinguished Engineer, Matt Cutts, said in a video that online marketers should avoid cross-linking of multiple domains unless it adds real value for a reader. … Read More

Is Geo-targeting a part of your SEO Strategy?

February 27th, 2014 | Vets and Pets

One of the fastest ways of reaching out to your niche audience is via Geo-targeting. Incorporating geo-targeting or geographical targeting within your veterinary SEO program can lead to greater online exposure. In particular, geo-targeting is excellent for increasing visibility within your local target market; this makes it ideal for veterinary practices that want to cost-effectively increase their practice visibility within their local regions of operations.

Geo-targeting and Local SEO

When it comes to local SEO, what needs to be understood is that geo-targeting is not limited to a specific area within a country; rather it covers a specific market … Read More

5 Hot Twitter Tips that can boost your Veterinary Practice Brand

February 27th, 2014 | Vets and Pets

Twitter is one of the most popular micro-blogging social sites today. As with all social sites, the major benefits of Twitter include improved search rankings and greater online success. Veterinary practices can use this site to share educational content while also enjoying real-time engagement with clients. Using Twitter, veterinary practices can share the latest news via a quick snapshot message; not only does this speed up information sharing, but it can also be a great way to encourage thought-provoking conversations. Here are our top 5 hot tips on using Twitter to work up a client engagement storm.

Keep an Read More

Keyword-enrich your Pinterest Account for Improved SEO

February 6th, 2014 | Search Engine Optimization

A number of independent medical professionals are using Pinterest as a part of their online marketing strategy. If you make a judicious use of keywords on Pinterest, you may be able to draw a higher number of targeted visitors to your network. If your Pinterest boards are engaging enough, it can eventually drive visitors to your medical or dental practice website.

Most people choose their business name as the username on Pinterest. However, purely from a search point of view, most people may not be aware of the name of your practice when they are looking for healthcare services. Therefore, … Read More

Success in Social Media has no Shortcuts

February 6th, 2014 | Social Media Networking

Some healthcare professionals may tend to get attracted by online ads claiming to boost the number of their social media followers miraculously overnight. However, the harsh truth is that there are no shortcuts to sustainable success on social media. It is better to choose the long and hard road, and perhaps hire the services of a professional social media consultant who may develop an effective strategy to popularize the doctor on various social networks.

The key lies in choosing the most appropriate social network for your needs, and staying focused on it for the long haul. Many medical and dental … Read More

Ekwa’s Thought Leadership

Digital Marketing for Doctors

When publications for doctors want to update them on digital marketing, they call for Ekwa’s expertise!
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    Research Reports and Case Studies
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