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Search Engine Optimization

Are you ready for Google’s Accelerated Mobile Pages (AMP) Program?

July 6th, 2016 | Search Engine Optimization

Google says 40% of users will abandon a website if it takes more than 3 seconds to load. But did you know that the average page takes a minimum of 8 seconds to load? And the one activity that digital natives hate is waiting.

A fast loading site that is mobile optimized is your best chance of connecting with potential patients who are increasingly using their mobile devices to look for medical practice brands and relevant medical content. To counter the issue of long wait times and a slow web, Google came up with a fix called the AMP program.… Read More

4 Steps to Improved Local SEO for Medical Practices in 2016

February 1st, 2016 | Search Engine Optimization

Local SEO today involves building a robust presence for your medical practice online with the specific aim of improving practice visibility within the local market. Google is a major player in the local search market and it has stamped its position in the digital ecosystem. What this means is that there is hardly any consumer activity that does not involve Google.

Whether it is over a desktop or a smartphone, optimizing for local Google search is absolutely necessary for medical practices that want to make a strong brand impression.

Regularly Update and Improve your Medical Practice Information

The need for … Read More

How to Crack the Gen Y Code

December 30th, 2015 | Search Engine Optimization

Casual people.

The best way to connect with a target patient base is by first understanding their needs, preferences, and expectations. However, when it comes to millennials, understanding the motivations, belief system, and choices that drive this tech savvy generation can prove to be a big challenge. There is no dearth of marketing research on millennials and the one thing that stands out clearly when it comes to brand marketing is this – millennials enjoy and crave unique experiences. This is what drives their buying decisions and healthcare is no exception.

When a millennial patient walks through your door, you can be … Read More

Video SEO for Medical Practices – Part 2

August 11th, 2014 | Search Engine Optimization

Continuing from the last time…..

In part 1 of “Video SEO for Medical Practices” we looked at 5 best practices for Video SEO that health care practices can incorporate. In this article we look at 4 additional ways to get your healthcare marketing video ranking higher in search results. You already know that video has become integral to online marketing. Providing you target audience with an engaging visual portal is simply a necessary evil; numerous studies have indicated that audiences respond better to visual elements. Here’s the catch, much like any other piece of content that you put out there, … Read More

Video SEO for Medical Practices – Part 1

July 17th, 2014 | Search Engine Optimization

Hundred hours of video footage gets uploaded on YouTube every minute. If you like keeping yourself updated on the latest on online marketing, chances are you probably already knew this bit of information. Now the million dollar question for medical practices using videos in their marketing campaign really is “how to make your video stand out among the sea of visual content which gets uploaded each minute?”

Even with a killer script and fantastic visual/graphical elements, getting your videos to rank high can prove to be difficult. This is where video SEO comes in; although it helps to keep in … Read More

3 Things to Consider when Re-designing your Medical Website

March 27th, 2014 | Search Engine Optimization

According to the data released by Stanford Persuasive Technology Lab, 46.1 percent of people believe that a website’s design is the topmost consideration in assessing the credibility of a company. To promote your medical practice online, the website design will always play a critical role. If you are looking at the possibility of redesigning your medical or dental website to draw more power for your online medical marketing strategy, you ought to consider three key areas.

Do Your Research Thoroughly

To create a results-oriented website, make sure that you know the average profile of your potential patients in your local … Read More

Aimless Cross-linking can Harm your Site Rankings

February 27th, 2014 | Search Engine Optimization

According to a study by Marketing Sherpa, 70 percent of all links that online search users click on are organic in nature, and not paid. That should reveal something about the power of natural links compared to paid links or online paid advertising. However, in their enthusiasm to create links that can boost the search engine rankings of a website, online marketers sometimes make the mistake of creating too many cross-links without purpose.

Google’s Distinguished Engineer, Matt Cutts, said in a video that online marketers should avoid cross-linking of multiple domains unless it adds real value for a reader. … Read More

Keyword-enrich your Pinterest Account for Improved SEO

February 6th, 2014 | Search Engine Optimization

A number of independent medical professionals are using Pinterest as a part of their online marketing strategy. If you make a judicious use of keywords on Pinterest, you may be able to draw a higher number of targeted visitors to your network. If your Pinterest boards are engaging enough, it can eventually drive visitors to your medical or dental practice website.

Most people choose their business name as the username on Pinterest. However, purely from a search point of view, most people may not be aware of the name of your practice when they are looking for healthcare services. Therefore, … Read More

Recognize the Role of Google Analytics in your Healthcare Marketing Efforts

February 6th, 2014 | Search Engine Optimization

Recognize the Role of Google Analytics

Many medical professionals with comprehensive practice websites make the common mistake of ignoring periodic data such as the number of unique site visitors in a month, page views for each web page, and the site’s average bounce rate. Such data is available for free through Google Analytics, which is a powerful analytical tool that tells the real story of your healthcare website’s reach and its engagement levels.

It is important to analyze the response rate of the visitors to your website. This can be gauged in terms of how many people actually performed some kind of affirmative action in response … Read More

How “Hummingbird” Ready is your SEO Strategy?

January 30th, 2014 | Search Engine Optimization

Last year, Google rolled out its latest and completely new search algorithm called “Hummingbird.” The focus was clear – changing the way search engines process user queries. Hummingbird impacted nearly 90 percent of all queries; the algorithm basically tries to understand the context of a question. How far this will prove to be successful is to be seen.

All Google updates tend to have a sweeping effect largely because the search engine giant dominates the search engine market share. So does this spell damage control for SEO strategy or will Hummingbird change the landscape for SEO strategies completely? For now … Read More

Ekwa’s Thought Leadership

Digital Marketing for Doctors

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