Small is the new big word in the world of online marketing for dentists. The growing popularity of short-form messaging platforms such as Twitter, Facebook, Vine, Instagram and Snapchat is an indicator of this new trend. Dentist marketing experts need to sit up and take note of how relevant this type of messaging may be for their clients. The average Internet reader today is more demanding, has more choices, and wants the best answers to be delivered in a sharp, concise format.

Brief snippets of information usually ensure that the core message gets presented very effectively for maximum impact. The focus remains on relevance of information, and anything that is less than necessary may get avoided. The stupendous growth of social media networking has played an important role in the development of this phenomenon. Social media is so much more about images, videos and much less about voluminous text.

The phenomenal popularity of mobile communication apps such as WhatsApp is further evidence of what kind of communication the average consumer increasingly prefers. Some of the top marketing brands have managed to garner wide exposure on Twitter and other short message platforms, resulting in substantial growth in sales and profits. The key lies in creating original, innovative and useful messages specifically targeted at the potential client demographic.

In case of marketing for dental practices, the messages should stay focused on the most compelling and immediate needs of potential patients. The messages can provide new information, expert insights, and updates on the latest developments in the dentist’s area of expertise.

It is important to ensure that the messages are presented in an interesting and engaging manner in order to add to the personality of the dentist and the practice, and give the readers or viewers a reason to identify themselves with it. It requires a higher creativity quotient to be able to say things succinctly, but the marketing impact of this approach can be very positive.