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Vets and Pets

Social Media Marketing in 2014 – What to Expect

December 9th, 2013 | Vets and Pets

Effective communication and networking are the pillars of social media; it essentially is an extension of what man has been doing for ages. Although the technology platforms and mediums have changed, the purpose continues to be the driving need to connect, share, and interact with each other. True, social media is no longer the new kid on the block; however, a majority of veterinary practices have still been slow in recognizing the potential social media holds and thus have been hesitant in adopting it. Regardless of the reason behind the slow adoption of social media by veterinary practices, the fact … Read More

Marketing your Veterinary Practice with Instagram

December 9th, 2013 | Vets and Pets

 

Instagram is a popular photo and video sharing social network which allows users to transform short video clips into interesting and engaging video content. Video content today is a valuable marketing tool. By posting videos on the landing pages of your veterinary practice website or by including them within blog posts you stand to gain from greater SEO opportunities.

Although Instagram video is short, it can prove to be highly effective when reaching out to your target audience. Keep in mind that average Internet users have short attention spans; the chances on them clicking on a 15 second video … Read More

4 Easy Tips to Marketing your Veterinary Practice with Vine

December 8th, 2013 | Vets and Pets

Online videos are one of the fastest and one of the most potent ways of reaching out to your target audience. Each minute, 100 hours of video is being uploaded to YouTube; each second 5 tweets containing a Vine link go out; and Instagram already has 150 million users. Furthermore, according to Cisco, online video users are expected to reach 1.5 billion in 2016. Given these statistics, it is imperative that you incorporate video marketing into your veterinary practice brand building strategy.

Vine is on Fire

Twitter’s up-to-six-seconds-video platform, Vine is revolutionizing the world of video content. Since its launch … Read More

Google Hummingbird and your Veterinary Practice

December 2nd, 2013 | Vets and Pets

On September 27th, 2013 Google announced the Google Hummingbird algorithm. Designed to optimize search queries, Google’s Hummingbird will make finding information over the Internet smarter and easier for web surfers. Although the new algorithm does come with major changes, the search engine giant has not shifted its focus from giving prominence to unique and custom content. Also a relevant and high quality link is just as important even now.

Will Google’s Hummingbird Impact your Veterinary Practice Website?

Google has been looking at different ways in which it can improve user experience. While the Penguin updates penalized websites with low … Read More

How you can make Google+ Local to work for your Veterinary Practice

November 21st, 2013 | Vets and Pets

Google+ Local is a powerful marketing tool that combines both local search results and customer reviews into a single platform. It is also a great way of increasing Local Search Visibility for your veterinary practice. However, a majority of veterinary practices still haven’t started using Google+ Local. Google is keen on offering searchers the most relevant and useful results to their queries and this is where Google+ Local comes in.

Anytime Google identifies a search with a local intent, it includes relevant Google+ Local pages in the search results. You can find these results usually at or near the top … Read More

Are you an Enterprising Veterinarian?

November 20th, 2013 | Vets and Pets

Entrepreneurship is a life culture today – not only does it feed the constant hunger for innovation but also provides a sharp definition to brand value. Being a veterinarian can never go out of style; however, as with any occupation and profession, innovation is essential and mere reliance on past laurels is the quickest way to stem growth. There is an urgent need for veterinary practices to adopt the “entrepreneurial” approach in running their practices.

Vision

As a veterinarian, you have greater insight into the various aspects of your profession. If there are changes that need to be made within … Read More

How to Engage with Pet Owners on your Veterinary Facebook Page

November 7th, 2013 | Vets and Pets

Engaging with pet parents over social platforms is critical to building a social media following. Facebook currently has 1.26 billion users and generates 4.5 billion “likes” (or interactions) each day. As the largest social platform, Facebook offers veterinary practices with a huge potential for connecting and engaging with pet parents who can become potential clients.

Running a veterinary Facebook page strategically is not an easy task for most veterinarians. However, here are 3 easy ways to improving your social traffic on your veterinary practice Facebook page.

Create compelling Facebook posts  

Facebook allows you to preface each shared link with a … Read More

Building Author Rank for your Veterinary Practice

November 7th, 2013 | Vets and Pets

Blogging is a great tool for building a repository of relevant content and information. It is also an excellent way of improving online visibility for your veterinary practice. “Author Rank” can boost your veterinary blogging and help in establishing your veterinary practice as a credible voice of authority. This is why “Author Rank” is important to your online marketing strategy.

What Is Author Rank?

Google continually focuses on delivering the best possible user experience for anyone searching the Internet for relevant information. This is where “Author Rank,” comes in – Google indexes every bit of generated content and “Author Rank” … Read More

3 Things that are Driving Clients Away from your Veterinary Practice Website

October 30th, 2013 | Vets and Pets

Content and design decisions can have a greater impact on the way your veterinary website performs. You would be surprised at how small and often “inconsequential” (or so you thought) changes can lead to better site conversion and help in attracting a steady flow of site visitors. A poor website layout and low-quality content are among the few things that can lead to your veterinary practice website to suffer from high bounce rates or worse still, no traffic at all. Here are 3 things that can improve the effectiveness of your veterinary practice website.

Content is King – Sure enough … Read More

Are you having Fun with Facebook yet?

October 10th, 2013 | Vets and Pets

Facebook has come a long way; however, it is still the number one social media platform and continues to dominate the social sphere. What makes this social platform so popular is that it continuously re-invents itself with new features and capabilities, updates, and policies that are people specific all the time. Furthermore, veterinary practices can use Facebook to create customized ad campaigns targeting their potential client base. The world is moving towards a more social environment, and veterinary practices cannot afford to ignore social media platforms such as Facebook any longer.

Facebook Profile Page Management Made Easy

Although marketing your Read More

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