In a recent survey related to marketing via Facebook, 16 percent of the respondents said that they planned on spending money on viral marketing campaigns. A successful viral marketing campaign can be worth every dollar spent, and produce an overwhelming amount of exposure and interest in the general audiences in some cases.

If a good piece of content from your dermatology website, blog, social media or YouTube goes viral on the Internet, it can prove to be a goldmine in terms of web traffic to your website. However, it is extremely hard to design such an article, blog, social post or a video that will prove to be compelling enough for thousands of people to let it go viral. Viral content usually happens when the content creator is least expecting it.

Having said that, it is also true that creating viral content is not just about hit and trial, or a matter of pure luck. Content developers having a natural understanding of what most people like or dislike, and who are able to anticipate new trends before they really become commonplace, have a better chance to create viral marketing content.

Dermatology marketers can employ certain strategies to improve their chances of hitting viral opportunities more often. The first thing is to spread the good word about your new or targeted piece of content through your own online network of people. You may use social media such as Twitter, Facebook and LinkedIn to your advantage and promote your content on these networks. If the content is appreciated, the members of the network will promote it without your saying it.

Another important strategy you can employ to make a dermatology video, infographic or article go viral is to take a different view on a subject or provide an out-of-the-box idea or solution. The borderline between out-of-the-box and outrageous can be very thin, and if you can manage to do keep your balance, you increase your chances of creating a winning piece of viral content.

You can also produce powerful dermatology content by telling a story or recounting an experience in your practice that may have never been heard before. It could be an inspiring story that spreads the vibes of positivity and reaffirms faith. Everyone loves a great inspirational story, and if you have one to tell, just use it to your advantage on the Internet.