Branding and Online Reputation Management for your Medical Practice
A large number of dentists , dermatologists, vets and other medical professionals already have an impressive online presence. To stand out in this competitive environment, it is important to cultivate a unique brand image and identity that appeals strongly to the target audience. Ekwa Marketing treats brand marketing and management as a 24x7 ongoing process for its clients. The experienced marketing teams at Ekwa know that it pays to be proactive rather than be reactive in this field.
PR Work with Media Outlets
The importance of public relations with media organizations, industry associations and key influencers can play a major role in building the reputation and brand for your medical or dental practice. Press releases, personal engagement with relevant journalists, heads of associations and other agencies can help build the doctor’s brand equity. Writing guest blogs or columns in distinguished publications can also create awareness. Ekwa Marketing has the necessary expertise and resources to perform good PR work on behalf of its clients.
A number of review and rating websites have emerged in recent years, some of which are exclusively dedicated to the medical profession. Careful engagement with these sites can ensure that positive reviews and good ratings are secured for the doctor by fulfilling the requirements of the sites. Mismanagement of your online reputation can lead to negative review sites and comments showing up in the first page of search results. Ekwa Marketing realizes the strong impact such reviews and ratings can have on a medical practice and works hard to leverage the positive reviews while at the same time pushing down and reporting fraudulent or negative reviews.
Participation in Webinars and Seminars
Conducting webinars for the local community to disseminate useful healthcare information can help build a doctor’s brand value and reputation. Participation in seminars is also an important way to establish a greater presence in the field and enhance brand image. Ekwa Marketing encourages its clients to develop and execute successful webinars or participate in seminars and publicize such information to enhance the client’s brand equity.
Online Brand Promotion
Posting online educational and promotional videos and sending creative and useful newsletters to a targeted audience are successful ways to develop a more personal rapport and build the brand. Contributing to high profile blogs and online discussion forums related to the doctor’s area of expertise can also help promote the doctor’s image on the Internet. Ekwa Marketing teams work closely with the client to come up with a successful strategy in these areas to promote the client’s brand identity and reputation.