Search Engine Optimization and Internet Marketing for your Medical PracticeEight out of 10 online health search queries begin at a search engine, according to a recent Pew Research report. The report also reveals that 72 percent of all Internet users in the United States searched online for health information of some kind within the past year. Ekwa Marketing has done pioneering work in internet marketing and SEO to achieve remarkable success for dentists , dermatologists, vets and other medical practitioners across the U.S.
Local Keyword Research and Quality Content
Excellence in SEO begins with excellence in keyword research. Ekwa’s SEO teams brainstorm all relevant and effective keywords that potential patients would use when searching for information related to your specialty. These keywords are then localized to achieve maximum search engine visibility for your practice in your targeted geographical area. Keywords are introduced organically into the content, and the content is themed to address the search intent of potential patients in and around the area where your practice is located.
Link Building and External SEO
Google and other leading search engines have traditionally considered authentic one-way back links as a crucial parameter to determine search rankings of a website. At Ekwa Marketing, we have re-adapted our link building and other white hat external SEO techniques strategies following Google’s Penguin , Panda Hummingbird updates. We generate natural, powerful links for our client websites using a number of compelling content promotion and social media strategies. Ekwa SEO experts understand that links from highly respected sources can change the fortunes of your website, and our entire Internet marketing strategy is geared to achieve this goal.
Successful article marketing is not about blatant submissions of low quality articles to low quality directories. In the post-Penguin era, article marketing is still helpful as long as the focus is on getting published in high quality blogs, websites, magazines and other publications. Published columns or articles in reputed publications can yield excellent links and help build a strong online reputation for you. This can also provide a powerful boost to your website’s search engine rankings.
Keeping up with Search Engine Algorithms
Google, Bing, Yahoo and other search engines are working round the clock to refine their search engine algorithms to award top rankings to deserving websites. Ekwa’s SEO teams stay in tune with this constantly evolving algorithmic scenario in order to keep your website on top of local search engine rankings at all times. We believe at Ekwa that SEO is not a one-time event, but rather a 24x7 process that must continue to evolve and reinvent itself at the same pace as search engine technologies.