Social Media Solutions for your Medical Practice
A survey report by Social Media Examiner revealed that nine out of 10 marketing managers recognize the crucial role of social media marketing in promoting a business today. The report further revealed that the number of businesses hiring professional social media consultants doubled in 2011 compared to the previous year. Ekwa Marketing understands the growing social media trends and is actively involved in creating and executing social media strategies on Pinterest, Facebook, Twitter and Google+ for dentists , dermatologists, vets and other medical professionals.
Reaching Out to New Patients
Social media networking allows you to connect with your community in a personalized manner. This was never possible with traditional media, but now it is possible to spread a message to hundreds or thousands of people within the network with the press of a button on Pinterest, Facebook, Twitter and Google+ or other social networks. Ekwa Marketing helps its clients reach out to potential new patients in any local area, and engage with them in interesting ways which draw attention to the client’s practice.
Social media networking not only helps achieve greater exposure for a medical or dental practice, but a carefully built social media campaign can lead to brand recognition. Ekwa Marketing encourages its clients to view social media as a tool to build relationships, improve patient loyalty and consolidate the credibility of the medical practice as a brand. Sharing valuable content with members within the network and addressing their concerns and queries can help the brand gain recognition.
Promotion of New Services
If a doctor is introducing a new service or procedure, or deploying new equipment or technology for better outcomes it is news worth promoting on social media. Social networking does not have to be about hard selling or blatant self-promotion, but useful information about the practice and any special offers or rebates can be announced for the benefit of the members within the network. Ekwa Marketing has the expertise and the experience to handle such social media promotions deftly to achieve the desired impact.
Integrating SEO and Social Media
Endorsements on social media, back links to the doctor’s website, online reputation, and the size of the network can help improve search rankings in many cases. The more buzz a website creates in social media, the more likely it is to gain SEO benefits. Ekwa Marketing accounts for this factor when developing an SEO strategy for healthcare professionals. The integration of SEO and social media can go a long way in increasing the targeted local exposure for a doctor’s website.