Twitter is a great platform for reaching out to and engaging with your potential patient base. With an active user base that is growing everyday, Twitter provides medical practices with fantastic opportunities to build brand value and to connect with their practice audience. The social ecosystem as we know thrives on informal and often personalized engagement. Everything from conversations, to the kind of content you provide can help build practice value. However, one wrong move and it quickly undermine all your hard work which in turn can impact your entire brand. Here are some of the things you absolutely don’t want to be doing on Twitter.