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How to Protect Your Online Reputation as a Dermatologist?

October 26th, 2018 | Online Marketing and Management

The internet is a shining beacon of modern day freedom of expression and information for all individuals in the world. Due to this, a wealth of information about good practicing dermatologists is available here.  Sadly, the World Wide Web is also home to tons of misinformation and is prone to errors.

Individuals have so much freedom online that dermatology professionals may sometimes find it difficult to safeguard their online reputations. Several rating and ranking websites, dedicated to the healthcare sector have cropped up on the web.

These sites are akin to a double-edged sword. While on the one hand, they … Read More

Digital Tools can Help Dentists Improve Personalized Engagement with Patients

October 19th, 2018 | Internet Marketing for Dentists

Given the increasing competition in the medical and cosmetic dentistry sector, patients have plenty of choices when planning a visit to the dentist. Also, the easy access to online information ensures that the patient is aware of what they want from the dentist. A large number of patients prefer dentists who provide a personal touch despite busy schedules and ensure individual care and attention.

Risk of Losing Personal Touch for Large Dental Care Providers

Ensuring personalized attention to patients is more challenging when it comes to bigger groups of healthcare providers under a single banner as opposed to single-provider practices. … Read More

Is It Time to Revamp your Dental Practice Website

November 2nd, 2016 | Internet Marketing for Dentists

In this webinar Susan our VP of Marketing, and Jamie our Marketing Communications Expert, talk about the importance of periodical reviewing your dental website design and some of the key considerations that go into making that decision.

Subscribe to our YouTube channel for the latest on digital marketing for dental practices. You can also visit our blog for more tips on digital brand optimization and other marketing blog posts.… Read More

How Content Curation can Increase Brand Exposure for Veterinary Practices

November 2nd, 2016 | Vets and Pets

Search optimization is crucial for building a brand presence for any healthcare practice. And increasingly quality content is proving to be the cornerstone for improving search optimization. The internet is home to massive amounts of content that gets created and circulated literally every second over a variety of digital platforms. A lot of knowledge and information can be curated from created content which can then be restructured and presented to audiences who actively seek such resources.

In this webinar, Susan our VP of Marketing, and Jamie our Marketing Communications Expert talk about why content curation is important for veterinary practices.… Read More

Tools and Solutions for Automating and Optimizing Content Curation

August 2nd, 2016 | Online Marketing and Management

In this webinar, Susan our VP of Marketing, and Jamie our Marketing Communications Expert talk about some of the different tools that make the task of automating content curation easy and more efficient for your practice.

Subscribe to our YouTube channel for the latest on digital marketing for medical practices. You can also visit our blog for more tips on digital brand optimization and other marketing blog posts.… Read More

Ekwa’s Thought Leadership

Digital Marketing for Doctors

When publications for doctors want to update them on digital marketing, they call for Ekwa’s expertise!
An expert to the experts, Ekwa’s marketing specialists have authored and published:
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    Research Reports and Case Studies
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