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Is It Time to Revamp your Dental Practice Website

November 2nd, 2016 | Internet Marketing for Dentists

In this webinar Susan our VP of Marketing, and Jamie our Marketing Communications Expert, talk about the importance of periodical reviewing your dental website design and some of the key considerations that go into making that decision.

Subscribe to our YouTube channel for the latest on digital marketing for dental practices. You can also visit our blog for more tips on digital brand optimization and other marketing blog posts.… Read More

How Content Curation can Increase Brand Exposure for Veterinary Practices

November 2nd, 2016 | Vets and Pets

Search optimization is crucial for building a brand presence for any healthcare practice. And increasingly quality content is proving to be the cornerstone for improving search optimization. The internet is home to massive amounts of content that gets created and circulated literally every second over a variety of digital platforms. A lot of knowledge and information can be curated from created content which can then be restructured and presented to audiences who actively seek such resources.

In this webinar, Susan our VP of Marketing, and Jamie our Marketing Communications Expert talk about why content curation is important for veterinary practices.… Read More

Tools and Solutions for Automating and Optimizing Content Curation

August 2nd, 2016 | Online Marketing and Management

In this webinar, Susan our VP of Marketing, and Jamie our Marketing Communications Expert talk about some of the different tools that make the task of automating content curation easy and more efficient for your practice.

Subscribe to our YouTube channel for the latest on digital marketing for medical practices. You can also visit our blog for more tips on digital brand optimization and other marketing blog posts.… Read More

How to Generate High Quality Leads for your Dental Practice

July 6th, 2016 | Internet Marketing for Dentists

Did you know that close to 96% of visitors that come to your website are not ready to buy?  But give them valuable content and you might just be able to convince them to share their contact information.

Now the big question is this – what kind of value will grab the interest of your patients?

Personalized Interactions is the Key

Personalized interactions are only possible when you gain a deeper understanding of your audience. Start by scrutinizing your database for previous patient interactions and identify factors that lead them to your dental practice brand.

The same can be … Read More

Are you ready for Google’s Accelerated Mobile Pages (AMP) Program?

July 6th, 2016 | Search Engine Optimization

Google says 40% of users will abandon a website if it takes more than 3 seconds to load. But did you know that the average page takes a minimum of 8 seconds to load? And the one activity that digital natives hate is waiting.

A fast loading site that is mobile optimized is your best chance of connecting with potential patients who are increasingly using their mobile devices to look for medical practice brands and relevant medical content. To counter the issue of long wait times and a slow web, Google came up with a fix called the AMP program.… Read More

5 Local Optimization Best Practices for Veterinary Brands

July 6th, 2016 | Vets and Pets

Google and other leading search engines are constantly focused on delivering personalized results to users.  Even a little tweak to search algorithms can impact the ranking of your veterinary brand in local search results. Changing preferences of digital natives is one of the leading reasons behind why most of these changes take place.

Today a majority of your clients are not only comfortable with searching for local veterinary practices online but they also actively look for information about pet health care and preventive care. This is why digital brands have become focused about building a presence within their local market … Read More

eHealth – Improving Patient Healthcare Management (Part 1)

June 8th, 2016 | Internet Marketing for Dentists

eHealth technology can effectively improve healthcare for both patients and healthcare providers. The current healthcare system is under tremendous pressure. The number of insured patients has gone up; there are more instances of chronic conditions such as diabetes and heart disease, and the aging population is going up in numbers.

Managing healthcare on paper has already run its limits. This is why moving patient health information online. Not only does this reduce errors and instances of tests duplication, but it also means any delays in providing treatment can be effectively reduced.

eHealth Benefits for Patients

The biggest benefit of eHealth … Read More

What’s your Mobile Engagement Quotient?

May 31st, 2016 | Online Marketing and Management

Did you know 88% of all “near me” searches take place on the mobile. Google is serious about mobile space and this is why the search engine giant is now focusing in a big way on the Accelerated Mobile Pages (AMP) program. Optimizing for mobile audiences has to be a major aspect of your medical brand digital marketing strategy if you want to continue connecting with and expanding your potential patient base in the long run.

Patients want Mobile Engagement – What are you doing about it?

Mobile engagement today is all about delivering personalized experiences without compromising on … Read More

Ekwa’s Thought Leadership

Digital Marketing for Doctors

When publications for doctors want to update them on digital marketing, they call for Ekwa’s expertise!
An expert to the experts, Ekwa’s marketing specialists have authored and published:
  • 20+
    Books
  • 10+
    Research Reports and Case Studies
  • 500+
    Articles
  • 15+
    Premier Industry Magazines and Journals

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