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How Content Curation can Increase Brand Exposure for Veterinary Practices

November 2nd, 2016 | Vets and Pets

Search optimization is crucial for building a brand presence for any healthcare practice. And increasingly quality content is proving to be the cornerstone for improving search optimization. The internet is home to massive amounts of content that gets created and circulated literally every second over a variety of digital platforms. A lot of knowledge and information can be curated from created content which can then be restructured and presented to audiences who actively seek such resources. In this webinar, Susan our VP of Marketing, and Jamie our Marketing Communications Expert talk about why content curation is important for veterinary practices. … Continue reading

5 Local Optimization Best Practices for Veterinary Brands

July 6th, 2016 | Vets and Pets

Google and other leading search engines are constantly focused on delivering personalized results to users.  Even a little tweak to search algorithms can impact the ranking of your veterinary brand in local search results. Changing preferences of digital natives is one of the leading reasons behind why most of these changes take place. Today a majority of your clients are not only comfortable with searching for local veterinary practices online but they also actively look for information about pet health care and preventive care. This is why digital brands have become focused about building a presence within their local market … Continue reading

Social Marketing Trends for Veterinary Practices in 2016 – Part 1

January 25th, 2016 | Vets and Pets

A number of social marketing trends for veterinary practices that were prevalent in 2015 will continue even in 2016. However, there are a few specific areas of focus for veterinary marketing that will gain greater prominence this year. Mobile and paid media are among the two trends that will definitely require greater focus from veterinary practices. Here is a closer look at some of the top veterinary social marketing trends that will impact veterinary practice marketing in 2016. Mobile Marketing Data from a BrightLocal survey found that 61% of mobile users more likely to connect with a local business that … Continue reading

Marketplace Competition Just Got More Competitive – Are You Ready?

June 3rd, 2015 | Vets and Pets

Marketplace Competition Just Got More Competitive – Are You Ready? from Ekwa Marketing Veterinary marketing is becoming competitive by the day. Pet owners today want only the best for their beloved pets. From pet food to pet products and toys, and pet healthcare, including a veterinary practice of their choice, everything is up for scrutiny. However, unlike in the good old days when “word of mouth” advertising was considered the best and most effective form of marketing for veterinary practices, pet parents today are more invested in digital media as a means of finding a veterinary practice for their pet. … Continue reading

Consistency is the Key to Content Marketing Success

May 6th, 2015 | Vets and Pets

Content marketing can bring great brand recognition for your veterinary practice. Any marketer worth his salt will tell you that in a heartbeat. But here’s the catch – it works fantastically if done correctly and consistently. Hitting the quality benchmark is not all that difficult. What is difficult is creating quality content on a steady and consistent basis. And if your veterinary practice content team is limited to one or two people, achieving this goal can get that much more difficult. Now for the good part – regardless of the size of your content marketing team, you can build a … Continue reading

Common SEO Mistakes that can Spoil your Veterinary Marketing Strategy

September 10th, 2014 | Vets and Pets

  Veterinary Search engine optimization (SEO) is not only about behind the scene activity that includes keywords, title tags, meta descriptions and other technical tactics. SEO is increasingly about a combination of excellent content creation, organic link building, social media networking, and onsite strategic adjustments. Over-emphasis on Back Links Excessive attention to achieving back links, without worrying for their quality is one of the key mistakes that many veterinary practice marketing strategists continue to make. Commenting on online forums and blogs, distributing frequent online press releases, sending articles to online directories, and link swapping with relevant websites are no longer … Continue reading

Legitimize Content and Build Personal Branding with Google Author Markup

September 9th, 2014 | Vets and Pets

If you are a vet running your own veterinary practice website or blog, or have a professional content developer to regularly add content to your site or blog, it may be time for you to consider the possibility of Google Author Markup. People who are already using this option are enjoying extra attention from Google. In the search results next to their content, Google displays their image and relevant information to let it get noticed by the readers. Google Author Markup is a part of a larger concept called Google Authorship that allows you to link your original content with … Continue reading

How to Drive Great Social Conversations and Win Clients

August 11th, 2014 | Vets and Pets

“There’s only one thing in the world worse than being talked about, and that’s not being talked about.” – Oscar Wilde. 50% of veterinary clients today maintain a social presence over different platforms. So if 50% of your target audience is on social, then social is where you need to be. Your socially active target audience carries with it thousands of friends; this community of socially connected people share their thoughts, their opinions, as well as referrals for products and services they endorse. This is why social media is a prime, low-cost platform which can be ideal for building a … Continue reading

5 Social-Media Blunders Your Veterinary Practice can do Without

July 16th, 2014 | Vets and Pets

True, we learn from our mistakes. But only a fool commits the same mistake twice. Then again, the more optimistic lot prefer going with “There are no mistakes, only lessons.” Before you start wondering, no we are not going moral and ethics on you. However, the center of focus most definitely is on mistakes – specifically, social media mistakes. Social takes time and effort and yes getting used to as well; so a few veterinary social marketing snafus and flubs aside, there are lessons to be learnt and opportunities to explore. Here are 5 social media blunders that veterinary practices … Continue reading

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