The PPO model is losing popularity in dental practices, with an increasing number of dentists now advising their patients to consider in-house membership programs or make their own treatments. This shift is driven by a desire to avoid the drawbacks associated with PPOs, such as high costs and poor quality of care. Let’s go over six crucial steps to successfully resign from PPO plans.

Step 1: Know Your Data

Before making any major changes to your dental practice, you must first collect and analyze your data. Understanding your current patient demographics, treatment acceptance rates, and revenue from PPO plans will give you valuable insights into the impact of these plans on your practice’s bottom line. With this knowledge, you can make informed decisions throughout the process.

Step 2: Master Digital Marketing with Ekwa Marketing

Digital marketing has become a vital tool for the success of dental practices in today’s competitive industry.

Typically, PPO adjustments are not treated as direct expenses since you are not writing a check to the insurance company. However, by considering insurance as a marketing expense, it becomes evident that nearly 50% of your practice income goes towards attracting new patients through insurance, while investing less than 2% of your practice income in quality digital marketing can yield better results!

With Ekwa Marketing’s help, your practice can leverage the potential of digital marketing effectively, attracting new patients, increasing online visibility, and maximizing its growth potential.

Take the first step toward a strong online presence!

You’ll receive a detailed digital marketing report card and a personalized 12-month plan to dominate Google and Online Influence.

Step 3: Implement an In-Office Dental Membership Plan with BoomCloud

The introduction of an in-office dental membership plan is one of the most effective ways to reduce reliance on PPO plans.

BoomCloud is a trusted platform that allows you to easily create and manage your own dental membership plan. You can increase your practice’s patient loyalty and recurring revenue by providing an alternative to traditional insurance.

Step 4: Get Your Team 100% Onboard

Your dental team must be completely aligned and supportive for any transformative change to be successful. Inform your team about the advantages of dropping PPO plans and implementing a dental membership plan. Encourage them to participate actively and address any concerns they may have. When your team is on board, the transition will be easier, and they will be enthusiastic ambassadors for the new direction of your practice.

Step 5: Elevate the Relationship-Driven Aspect of Your Practice

As you transition from PPO plans, focus on developing strong relationships with your patients. Make it a point to provide personalized care, attentive communication, and a patient-centered approach. Patients who are satisfied with your services are more likely to return and refer others, resulting in long-term growth.

Step 6: Add High-Value Services to Your Practice

In order to attract and retain patients, incorporate high-value services that distinguish your practice from competitors. Keep updated with the latest dental technologies and treatment options to ensure your patients receive the best care possible. Highlight these special features in your marketing efforts to attract new patients seeking the best dental services.

Conclusion:

Resigning from PPO plans and adopting dental membership plans can benefit your dental practice significantly in the long run. You can position your practice for success and attract more patients by following the six steps mentioned above and leveraging the expertise of industry expert Jordon Comstock and the marketing expertise of Ekwa Marketing. Make sure to make the change that could transform the future of your practice!