In this short and informative video, our Director of Marketing, Jamie, tells us how digital tools can help dentists improve their engagement with patients. Subscribe to our Vimeo channel for the latest on digital marketing for medical practices. You can also visit our blog for more tips on digital brand optimization and other marketing blog posts.
Given the increasing competition in the medical and cosmetic dentistry sector, patients have plenty of choices when planning a visit to the dentist. Also, the easy access to online information ensures that the patient is aware of what they want from the dentist. A large number of patients prefer dentists who provide a personal touch despite busy schedules and ensure individual care and attention. Risk of Losing Personal Touch for Large Dental Care Providers Ensuring personalized attention to patients is more challenging when it comes to bigger groups of healthcare providers under a single banner as opposed to single-provider practices. … Continue reading
In this webinar Susan our VP of Marketing, and Jamie our Marketing Communications Expert, talk about the importance of periodical reviewing your dental website design and some of the key considerations that go into making that decision. Subscribe to our YouTube channel for the latest on digital marketing for dental practices. You can also visit our blog for more tips on digital brand optimization and other marketing blog posts.
In this webinar, Susan our VP of Marketing, and Jamie our Marketing Communications Expert talk about why reputation management is important for dental practices. Subscribe to our YouTube channel for the latest on digital marketing for dental practices. You can also visit our blog for more tips on digital brand optimization and other marketing blog posts.
Did you know that close to 96% of visitors that come to your website are not ready to buy? But give them valuable content and you might just be able to convince them to share their contact information. Now the big question is this – what kind of value will grab the interest of your patients? Personalized Interactions is the Key Personalized interactions are only possible when you gain a deeper understanding of your audience. Start by scrutinizing your database for previous patient interactions and identify factors that lead them to your dental practice brand. The same can be done … Continue reading
eHealth technology can effectively improve healthcare for both patients and healthcare providers. The current healthcare system is under tremendous pressure. The number of insured patients has gone up; there are more instances of chronic conditions such as diabetes and heart disease, and the aging population is going up in numbers. Managing healthcare on paper has already run its limits. This is why moving patient health information online. Not only does this reduce errors and instances of tests duplication, but it also means any delays in providing treatment can be effectively reduced. eHealth Benefits for Patients The biggest benefit of eHealth … Continue reading
In this day and age of popular social platforms such as Snapchat and Instagram it is easy to question the role of email marketing as a way of generating leads for dental practice brands. However, a recent survey from Salesforce.com found that 73 percent of marketers believer email marketing is crucial to their business marketing strategy. Few other stats that build the case for email marketing; Email marketing can deliver an average 4,300% return on investment for businesses in the United States. (Direct Marketing Association) Brands that use email marketing to nurture leads generate 50% more sales-ready leads and … Continue reading
Increasing your dental website conversion rate can effectively boost practice sales. Focus on optimizing website conversion rate by improving site navigation and placing content that is highly relevant in a way that encourages discoverability and interaction help build brand credibility. More importantly it helps in reducing instances of your site visitors searching for your competitors. Few things to consider when improving your website conversion rate; Optimize your Dental Practice Website Content The content on your site is one of the most effective elements of increasing website conversion. Content that addresses trending topics of interest or important areas of patient concern … Continue reading
In part – 1 of this post, we looked at why Instagram could be an incredibly effective social platform for generating engagement and developing recognition for your dental practice brand. This hugely popular social site recently made advertising options available to all which means integrating Instagram into your dental brand marketing strategy could help in driving your dental brand growth by helping you connect with a wider audience base. Building your Profile Page Careful selection of a profile picture is absolutely necessary as your practice profile is perhaps the most important element in driving back traffic to your dental website. … Continue reading