June 30th, 2014 | Vets and Pets
Creating well thought-out content which connects you with your target audience and leads to organic sharing and new clients is the best thing that can happen to your veterinary practice content marketing strategy. However, to achieve this goal you need to first start by identifying the kind of content which will win the best response form your target audience. While a creative YouTube video might work great with a younger audience, your older audience might prefer reading about a topic. Bottom-line, no one particular content format works for all audience groups. Here are 4 content formats which can prove to … Continue reading “What is your Content Marketing Format?”
June 30th, 2014 | Vets and Pets
After laboring for hours over creating an excellent blog article or visual item, you obviously want to quickly share it with your Google+ audience. It definitely helps that most people on Google+ happen to share similar passions and interests. So while it does become easier to share content which is specific to your veterinary practice with likeminded leaders within your industry or circle, it is a whole different ball game if you decide to expand beyond your established niche. Creating Awesome Content for your Google+ Audience Anyone who is active over social wants to create the perfect social media post; … Continue reading “How Sharable is your Google+ Content?”
May 5th, 2014 | Vets and Pets
Veterinary online marketing has gone completely main-stream; hard-core practice marketing strategies, advertising, and online expansion are all a part of building brand presence. Veterinary practices keen on beating competition need to maintain an enigmatic web presence and a highly engaging and interactive social media presence as well. Although text-heavy social sites such as Facebook and Twitter already enjoy impressive audience base, in the last couple of years, visual-based social sites have risen in prominence – Instagram is one among the leading pack of visual-based sites that can offer substantial veterinary marketing leverage. Instagram as a Veterinary Marketing Tool – How … Continue reading “How Instagram can boost Veterinary Marketing”
May 5th, 2014 | Vets and Pets
Last year Google introduced Google Voice; the service is now available over mobile as well as PC-based versions of Google’s popular web browser, Chrome. Since its roll out, voice search has grown in popularity and there is every possibility that it will have an impact on SEO as long-tail keywords and phrases as well as improved FAQ page strategies get highlighted. Of course, it might be a tad bit early for veterinary practices start focusing on optimizing for voice search right now. This post aims to provide you with a basic understanding of these search types so you are not … Continue reading “How Google Voice Search can Influence Veterinary SEO”
May 5th, 2014 | Vets and Pets
There is no denying the “Smart technology” revolution anymore. Nearly everyone uses a smartphone today and close to half of those users use their mobile devices as their primary access route to search the Internet for a variety of veterinary content or pet healthcare information. So if you veterinary blog site is not optimized for the mobile, it is going to be next to impossible for a huge chunk of your reading audience to interact with your blog; and if your target audience cannot reach you over a mobile device of their choice, it will impact the brand value of … Continue reading “Is your Veterinary Practice Blog Optimized for Mobile?”
May 5th, 2014 | Vets and Pets
Social media has proven itself as one of the most effective tools for building a brand online. However, as search engines continue to improve processing of search queries, veterinary online marketing success is best achieved when social media, SEO, and content marketing, are integrated; using any of these in isolation is simply not an option anymore. While SEO can provide you with excellent exposure, social media can help you engage with your potential audience and build deeper connections; this in turn can help build loyalty and trust in your veterinary practice brand. So how can veterinary practices use social media … Continue reading “How Social Media can Amplify Veterinary Content Marketing and SEO”
April 13th, 2014 | Vets and Pets
Content curation can give your veterinary content marketing strategy a big boost. Search engines such as Google regularly update their search algorithms to find the most relevant content for users. This makes it important for veterinary practices to continually build and revitalize their content. Content curation is one of the ways in which this objective can be achieved. Other reasons why curating content makes perfect content veterinary marketing sense is as follows; Costs little to nothing Helps in building an audience It is easy Gives credibility to your content marketing Keeps you updated on new information Veterinary practices can use … Continue reading “How Content Curation can Improve Veterinary Marketing”
April 13th, 2014 | Vets and Pets
Local search today is an important marketing element of veterinary online marketing. While there are a number of other elements of building a robust local SEO strategy such as on-page SEO and generating genuine client reviews over Google+ Local among others, in this post we take a look at 5 ways in which veterinary practices can acquire local citations to boost their practice reputation via their marketing efforts. Organize Local Events Local events can be great marketing ground with excellent local SEO benefits for veterinary practices. Syndicate with event listing sites such as Eventzilla, Facebook Events, Yelp Events, and Festivals.com … Continue reading “5 Ways your Marketing can Boost Local Citations”
April 3rd, 2014 | Vets and Pets
One of the best places for veterinarians to engage with their clients and reach out to their potential audience is over a visual-based social platform. If Pinterest is your platform of choice, then you have chosen well. Not only is Pinterest one of the fast-growing social networks, but according to Mashable, it refers more traffic than Google+, LinkedIn, and YouTube combined. If you can create boards that interests and inspire people, they will be more than happy to re-share that information through repins. How you can make your items are more Repinnable Eighty percent of the pins over Pinterest are … Continue reading “4 Ways to be more Repinnable on Pinterest”
March 27th, 2014 | Vets and Pets
First introduced on Twitter in 2007, hashtags today are integral to a number of social media sites. They are used on Facebook, and leading visual-based social sites such as Instagram, Pinterest, Vine, and Tumblr as well as in print, other places on the web. Hashtags provide a fun and easy way for social media users to discover new content and also to connect with like minded people. Here are 3 ways in which veterinary practices can use hashtags to help drive practice value. User-generated content and your Veterinary Social Marketing Campaign Where traditional marketing was a one-way information channel flowing … Continue reading “Hashtags in Veterinary Marketing – What you should know”
