Content curation can give your veterinary content marketing strategy a big boost. Search engines such as Google regularly update their search algorithms to find the most relevant content for users. This makes it important for veterinary practices to continually build and revitalize their content. Content curation is one of the ways in which this objective can be achieved. Other reasons why curating content makes perfect content veterinary marketing sense is as follows;
Veterinary practices can use the content from other websites and assemble it into a useful piece of information for their own audience. In addition to saving on time, you are providing your readers with information; in short by identifying, filtering, and adding useful and relevant insight to content online you can easily create awareness and build credibility.
Content Curation can help address Numerous Content Marketing Objectives
When it comes to content curation, you need to focus on is being an information filter for your audiences. Take large amounts of online content, distill it into logical bits of easily digestible information, and present it to your audience in an engaging manner.
Fair Use and Ethics for Content Curation
Anytime you use someone else’s content, it is important to be attentive to fair use and copyright law. Provide proper attribution and a link to anything that you are citing or quoting. It is also best to add additional commentary so it doesn’t come across as you are simply summarizing or quoting what someone else has already created.