Last year Google introduced Google Voice; the service is now available over mobile as well as PC-based versions of Google’s popular web browser, Chrome. Since its roll out, voice search has grown in popularity and there is every possibility that it will have an impact on SEO as long-tail keywords and phrases as well as improved FAQ page strategies get highlighted. Of course, it might be a tad bit early for veterinary practices start focusing on optimizing for voice search right now. This post aims to provide you with a basic understanding of these search types so you are not completely in the dark about the trend.

How Voice Queries differs from Keyboard Queries?

The basic difference between voice queries and keyboard queries is that voice queries are longer and are more reflective of human speech patterns. Traditionally, users would type short keyword phrases when trying to find what they are looking for over the Internet. However, voice queries are more specific in the sense that it encourages the use of conversational style queries – thus queries can be in a long question form and will be far more specific.

Another aspect which gets highlighted here is that as the level of sophistication for voice searches and regular searches increases, Google will definitely reward sites which offer quality information for users. By anticipating questions of a potential client, veterinary practices can effectively benefit from a higher Google ranking if they can revise their frequently asked questions (FAQs) page to cater to long-tail searches.

Why you need to use Long-Tail Keywords in Veterinary Content Marketing?

The use of keywords that are relevant and related to your area of practice and geographic location obviously helps in bringing new potential clients to your practice. Unlike basis keywords, long-tail keywords obviously tend to be wordier. The use of long tail keywords can help you effectively narrow down your area of focus and level of competition as your veterinary practice web page will come up in a very refined search. Although this reduces web traffic, the benefit is that you can attract quality traffic with a higher conversion rate potential.

Why you should revise your Veterinary FAQs Page?

Frequently asked questions are valuable to your potential target audience; and while most veterinary practices host a somewhat similar FAQ page, revising your FAQ page with more specific questions will effectively up the user engagement level as it offers more information value. Start by listing out question that your clients and potential clients ask on a regular basis. Use these questions “verbatim,” within your FAQ page; these will be perceived as long-tail keyword phrases which can lead to improved results as your level of competition reduces and you start receiving highly targeting traffic with a higher conversion rate.