October 10th, 2013 | Vets and Pets
Client education provides veterinary practices with an excellent opportunity to expand and optimize their practice value. Although, the Internet is a goldmine of information, the biggest problem that pet parents face when it comes to online information is that they can’t tell the difference between reliable information and poor information. This dilemma presents veterinarians with the perfect opportunity to steer their clients towards trusted and accurate sources of information, thereby effectively establishing their reputation as go-to-experts. Client Education Statistics 78.5% of pet owners say their veterinarian is the most trustworthy source of online pet health information 10.4% pet owners prefer … Continue reading “Client Education – A Golden Opportunity to Expand your Practice”
October 10th, 2013 | Vets and Pets
One of the biggest areas of worry for veterinarians is that their practices’ reviews are NOT showing up in Google. What can further compound this issue is when a veterinary practice is hit with negative reviews. An increasing number of clients today read online reviews before deciding whether or not they want to consult with a veterinary practice of their choice. So the burning question is this – what can a veterinary practice do to boost its practice image? 2 Easy ways Positive Reviews can boost your Veterinary Search Results Start by registering your veterinary practice website in top review … Continue reading “Boost your Veterinary Search Results with Positive Reviews”
September 18th, 2013 | Vets and Pets
An online search is the method of choice for a majority of clients when it comes to finding information about veterinary practices and pet health care. Driving this trend are search engine giants such as Google and Bing who offer public listings for businesses based on information compiled from different sources. However, the information contained within these listings is not always accurate and up-to-date. By updating their online business listings, veterinary practices can make it easy for existing and potential clients to quickly locate them. Google Places Listing for your Veterinary Practice Setting up a Google Places listing is a … Continue reading “Google Places Listing for your Veterinary Practice in 4 Easy Steps”
September 18th, 2013 | Vets and Pets
An increasing number of potential clients today are using their smartphones and mobile devices to access information about veterinary practices and pet health care over the Internet. A number of studies indicate that mobile browsing has gone up an impressive 1,000 percent in the last two years. According to leading technology company Cisco, the number of mobile devices will surpass the world’s population in 2013. If veterinary practices don’t want to lose out on business, they need to ensure that their website is specifically designed and optimized for viewing over a mobile phone. Top 4 reasons why veterinary practices need … Continue reading “Is your Veterinary Practice Website Mobile-friendly?”
September 18th, 2013 | Vets and Pets
Have you been bitten by the blogging bug? If not, then you are missing out on an excellent way of communicating and reaching out to potential clients. That being said, most veterinarians are plagued by one burning issue when it comes to shifting from traditional marketing avenues to the new-age online marketing approach – Is it worth the time and effort? Why veterinary practices need to maintain a blog? A blog is probably one of the most robust mediums for veterinary practices to communicate with potential clients. You can use your blog to educate your clients about pertinent issues in … Continue reading “Importance of Blogging for your Veterinary Practice”
August 26th, 2013 | Vets and Pets
The visual web is on the rise thanks to visual-based social media platforms such as YouTube and Pinterest. Off late, Pinterest has been garnering a lot of interest and is now considered as one of the most visually compelling social media avenues when it comes to online marketing. Here are 4 easy ways to create a successful pinning strategy on Pinterest for veterinary practices – Plan Your Boards – Planning is crucial when it comes to Pinterest success. When planning your boards think about latest or popular trends and promotions, or season offers as well as educative content. When you … Continue reading “4 Tips to Creating a Winning “Pinning Strategy” for Veterinary Practices”
August 26th, 2013 | Vets and Pets
Breaking through the traditional stereotype of a four legged family member who sits at his master’s feet, the term “family pet” today has expanded to portray a vital and “can’t do without” aspect of many a families. The fact that pet owners think of themselves as “pet parents” is an indication of just how deep the bond between pets and their owners is. 3 Client Behaviors that Veterinary Practices need to be aware of Veterinary practices today can no longer use the “stand alone” approach when it comes to marketing. The preferences and actions of clients have changed significantly over … Continue reading “Pet Owner Trends that can Impact your Veterinary Practice”
August 14th, 2013 | Vets and Pets
If your veterinary practice website is active online, then you can be sure clients and visitors to your website are posting reviews about your practice on websites all across the Internet. You can also be sure that potential clients are visiting these websites to get a feeling of the kind of services you offer and also to compare you with your competitors. As long as you are getting great reviews, you are in the clear. However, all it takes is one or two disgruntled clients and things can quickly go south. While you cannot control the thinking of all your … Continue reading “Reputation Management for Veterinarians over Social Media Platforms”
August 7th, 2013 | Vets and Pets
An active website is a prerequisite to gaining success over the Internet. In today’s evolving market place, your veterinary practice website is akin to a business card. It tells potential clients what you do and the kind of services you offer. Over and above, if done properly, your veterinary practice website can also educate potential clients on why they should choose to come to you. A significant portion of potential clients in fact are a part of the new age digital generation which is “net-savvy” and identifies itself with smartphones and of course social media. Pet owners leverage these tools … Continue reading “Is your Veterinary Practice Website a Client Puller?”
July 25th, 2013 | Vets and Pets
Promoting your veterinary practice online requires a comprehensive marketing tool kit which ideally aims at bringing in more clients and driving practice revenue. In this respect, social media platforms have proven to be path breaking. In addition to helping you build stronger client relations, social media services if used effectively, can ensure that your veterinary practice brand name benefits from greater visibility in front of your clients. Social media and Veterinary practice marketing Traditionally veterinary practices focused on client referrals and the odd ad in the yellow pages to keep afloat. However, the increase in competition for market space in … Continue reading “Social Media Marketing for your Veterinary Practice”
