March 27th, 2014 | Vets and Pets
Google plus is among the leading social platforms today. Excellent exposure in search engines is only one of the many reasons why veterinary practices need to building a presence on this quickly growing social platform. Let us look at it this way – Google is massive; it is the largest search engine platform across the globe so obviously a Google product is going to get preference. And as with all things Google, new features and benefits are a given. So if you haven’t already created a Google plus account, then now is the time to get started. Google+ Best Practices … Continue reading “Google Plus Best Practices for Veterinary Marketing”
March 27th, 2014 | Vets and Pets
In wake of recent search engine algorithm updates the importance of high-quality content can no longer be ignored. Veterinary SEO requires generation of a constant stream of good content for your website; this is one of the best ways of establishing your veterinary practice credibility. Another excellent benefit of great content is that it helps in generating links to pages on your site from other sources which include bloggers, authors, and publishers of content within your industry. Not only do these inbound links provide a great source for generating referral traffic, but they also give your search engine rankings a … Continue reading “Why Engaging Online Content Is Important to Veterinary SEO?”
February 27th, 2014 | Vets and Pets
One of the fastest ways of reaching out to your niche audience is via Geo-targeting. Incorporating geo-targeting or geographical targeting within your veterinary SEO program can lead to greater online exposure. In particular, geo-targeting is excellent for increasing visibility within your local target market; this makes it ideal for veterinary practices that want to cost-effectively increase their practice visibility within their local regions of operations. Geo-targeting and Local SEO When it comes to local SEO, what needs to be understood is that geo-targeting is not limited to a specific area within a country; rather it covers a specific market or … Continue reading “Is Geo-targeting a part of your SEO Strategy?”
February 27th, 2014 | Vets and Pets
Twitter is one of the most popular micro-blogging social sites today. As with all social sites, the major benefits of Twitter include improved search rankings and greater online success. Veterinary practices can use this site to share educational content while also enjoying real-time engagement with clients. Using Twitter, veterinary practices can share the latest news via a quick snapshot message; not only does this speed up information sharing, but it can also be a great way to encourage thought-provoking conversations. Here are our top 5 hot tips on using Twitter to work up a client engagement storm. Keep an eye … Continue reading “5 Hot Twitter Tips that can boost your Veterinary Practice Brand”
February 6th, 2014 | Vets and Pets
An optimized local SEO strategy has the potential to deliver highly targeted clients to you veterinary practice website and also to the actual physical location of your practice. Google wants to match search queries with the best and the most comprehensive results; in fact, searchers don’t need to even type a location after the search term nor do they need to sign in to get local results. Furthermore, the number of clients who search queries on smartphones and mobile devices is steadily increasing which means local SEO is going to play an even more crucial role in guiding potential clients … Continue reading “How to Create a Successful Local SEO Strategy for your Veterinary Practice”
February 6th, 2014 | Vets and Pets
What do multimedia, smart technology, YouTube, and 4G have in common? Simple, they have each contributed to the rise of the visual web. Humans are visual thinkers; in fact we are genetically programmed to process visual information faster. Information sharing and processing today is extremely visual-based and this has impacted both buying and selling trends across industries. Visual Format is Headlining Content Marketing Consumption of information and content has changed drastically. Clients today make a beeline for visual platforms such as YouTube, Pinterest, and Slideshare to look for information about veterinary practices and various aspects of pet health care. What … Continue reading “Why Visual Content in important to an Integrated Marketing Strategy?”
February 6th, 2014 | Vets and Pets
Smart technology made its presence felt very strongly all through 2013. A number of new trends emerged as a result and the consumer market changed in more ways than one. Faster access to information while on the go was among the leading consumer market demands; the spotlight turned towards the mobile marketers recognized it as a growing driver of traffic. So what does this mean for veterinary practices? Well for one, an increasing number of potential clients now search for and access information about veterinary practices as well as various aspects about pet health care using their mobile devices. So … Continue reading “How to Create a Winning Mobile Content-Marketing Strategy?”
January 30th, 2014 | Vets and Pets
There are far too many reasons why YouTube can work marketing miracles for your veterinary practice. In addition to boosting Google ranking for your veterinary practice website, YouTube videos provide an easy and cost-effective way to creating a personal connection with your clients. Add to that, mind boggling stats (1 billion unique user visits each month among others) and you have one of the most powerful information distribution platforms to reach out and connect with potential clients. In short – YouTube is a unique and formidable marketing resource for effective veterinary marketing. Tips for Making YouTube Videos that your clients … Continue reading “How to Create YouTube Videos that Sell”
January 23rd, 2014 | Vets and Pets
Veterinary marketing today is very different from what it used to be a few years ago. This is the information era and nothing gives and sells like free information today. Your clients are using the latest technological devices and some of the most popular platforms and locations to look for you; review sites being one of them. So the obvious question here is – How important are online reviews to your clients? The answer to that question – Very Important! Consumers consider online ratings and reviews as highly influential information sources for making any kind of buying or consulting decisions. … Continue reading “Online Reviews – Take Charge Now!”
December 12th, 2013 | Vets and Pets
A pertinent question that has been doing the rounds recently is this – how important is Google+ to search engine ranking? It is easy to assume that since Google+ is a product of Google, it obviously means that the social site will have some if not full impact on search engine rankings. For veterinary practices the benefits of Google+ include not only greater opportunity to increase their online presence but also opportunity to enhance Google ranking for their veterinary practice. Can Google+ help in building your veterinary practice brand? Google+ is a social platform and as such offers veterinary practices … Continue reading “The Benefits of Google Plus +1’s for Veterinary Practices”
