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How to Generate High Quality Leads for your Dental Practice

July 6th, 2016 | Internet Marketing for Dentists

Did you know that close to 96% of visitors that come to your website are not ready to buy?  But give them valuable content and you might just be able to convince them to share their contact information.

Now the big question is this – what kind of value will grab the interest of your patients?

Personalized Interactions is the Key

Personalized interactions are only possible when you gain a deeper understanding of your audience. Start by scrutinizing your database for previous patient interactions and identify factors that lead them to your dental practice brand.

The same can be … Read More

Are you ready for Google’s Accelerated Mobile Pages (AMP) Program?

July 6th, 2016 | Search Engine Optimization

Google says 40% of users will abandon a website if it takes more than 3 seconds to load. But did you know that the average page takes a minimum of 8 seconds to load? And the one activity that digital natives hate is waiting.

A fast loading site that is mobile optimized is your best chance of connecting with potential patients who are increasingly using their mobile devices to look for medical practice brands and relevant medical content. To counter the issue of long wait times and a slow web, Google came up with a fix called the AMP program.… Read More

5 Local Optimization Best Practices for Veterinary Brands

July 6th, 2016 | Vets and Pets

Google and other leading search engines are constantly focused on delivering personalized results to users.  Even a little tweak to search algorithms can impact the ranking of your veterinary brand in local search results. Changing preferences of digital natives is one of the leading reasons behind why most of these changes take place.

Today a majority of your clients are not only comfortable with searching for local veterinary practices online but they also actively look for information about pet health care and preventive care. This is why digital brands have become focused about building a presence within their local market … Read More

eHealth – Improving Patient Healthcare Management (Part 1)

June 8th, 2016 | Internet Marketing for Dentists

eHealth technology can effectively improve healthcare for both patients and healthcare providers. The current healthcare system is under tremendous pressure. The number of insured patients has gone up; there are more instances of chronic conditions such as diabetes and heart disease, and the aging population is going up in numbers.

Managing healthcare on paper has already run its limits. This is why moving patient health information online. Not only does this reduce errors and instances of tests duplication, but it also means any delays in providing treatment can be effectively reduced.

eHealth Benefits for Patients

The biggest benefit of eHealth … Read More

What’s your Mobile Engagement Quotient?

May 31st, 2016 | Online Marketing and Management

Did you know 88% of all “near me” searches take place on the mobile. Google is serious about mobile space and this is why the search engine giant is now focusing in a big way on the Accelerated Mobile Pages (AMP) program. Optimizing for mobile audiences has to be a major aspect of your medical brand digital marketing strategy if you want to continue connecting with and expanding your potential patient base in the long run.

Patients want Mobile Engagement – What are you doing about it?

Mobile engagement today is all about delivering personalized experiences without compromising on … Read More

Email Marketing for Dental Practices

March 3rd, 2016 | Internet Marketing for Dentists

In this day and age of popular social platforms such as Snapchat and Instagram it is easy to question the role of email marketing as a way of generating leads for dental practice brands.

However, a recent survey from Salesforce.com found that 73 percent of marketers believer email marketing is crucial to their business marketing strategy.

Few other stats that build the case for email marketing;

 

Read More

How to Use Reviews and Ratings to Build a Strong Medical Brand

March 3rd, 2016 | Online Marketing and Management

Product and service comparisons drive consumer behavior in today’s digital marketplace. Pricing, reviews and ratings, and brand reputation are equal determinants in a consumers buying decision process. Increasingly, online reviews and ratings are playing a vital role in how potential patients view a practice.

Brands with a rock solid reputation typically enjoy good ratings and give due importance to earning stellar reviews from their users.

This is why digital marketers give a lot of importance to building a strong line up of positive reviews for brands. Here are a few interesting stats on online reviews;

  • A vast number of US
Read More

4 Steps to Improved Local SEO for Medical Practices in 2016

February 1st, 2016 | Search Engine Optimization

Local SEO today involves building a robust presence for your medical practice online with the specific aim of improving practice visibility within the local market. Google is a major player in the local search market and it has stamped its position in the digital ecosystem. What this means is that there is hardly any consumer activity that does not involve Google.

Whether it is over a desktop or a smartphone, optimizing for local Google search is absolutely necessary for medical practices that want to make a strong brand impression.

Regularly Update and Improve your Medical Practice Information

The need for … Read More

How to Improve Dental Website Conversion Rates – Part 1

February 1st, 2016 | Internet Marketing for Dentists

Increasing your dental website conversion rate can effectively boost practice sales. Focus on optimizing website conversion rate by improving site navigation and placing content that is highly relevant in a way that encourages discoverability and interaction help build brand credibility. More importantly it helps in reducing instances of your site visitors searching for your competitors.

Few things to consider when improving your website conversion rate;

Optimize your Dental Practice Website Content

The content on your site is one of the most effective elements of increasing website conversion. Content that addresses trending topics of interest or important areas of patient concern … Read More

Social Marketing Trends for Veterinary Practices in 2016 – Part 1

January 25th, 2016 | Vets and Pets

A number of social marketing trends for veterinary practices that were prevalent in 2015 will continue even in 2016. However, there are a few specific areas of focus for veterinary marketing that will gain greater prominence this year. Mobile and paid media are among the two trends that will definitely require greater focus from veterinary practices.

Here is a closer look at some of the top veterinary social marketing trends that will impact veterinary practice marketing in 2016.

Mobile Marketing

Data from a BrightLocal survey found that 61% of mobile users more likely to connect with a local business that … Read More

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