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Consistency is the Key to Content Marketing Success

May 6th, 2015 | Vets and Pets

Content marketing can bring great brand recognition for your veterinary practice. Any marketer worth his salt will tell you that in a heartbeat. But here’s the catch – it works fantastically if done correctly and consistently. Hitting the quality benchmark is not all that difficult. What is difficult is creating quality content on a steady and consistent basis. And if your veterinary practice content team is limited to one or two people, achieving this goal can get that much more difficult.

Now for the good part – regardless of the size of your content marketing team, you can build a … Read More

SEO for your Dental Practice Website – What you should know (Part 1)

April 1st, 2015 | Internet Marketing for Dentists

In this two part post, we will look at some of the important areas of focus for dental practice website SEO.

Dental SEO – Don’t Ignore It

  • 93% of all online activity starts with a search engine.
  • Top listings featured in Google’s organic search results page attract 33% of the traffic.
  • 50% of all mobile searches are aimed towards finding local businesses
  • 59% users find a reputable local business via Google.
  • SEO leads can deliver a close rate of 14.6%; close rate for outbound leads sits at 1.7%.

 

An SEO optimized website is one of the most effective ways … Read More

Twitter Practices You Should Ditch Right Now

April 1st, 2015 | Social Media Networking

Twitter is a great platform for reaching out to and engaging with your potential patient base. With an active user base that is growing everyday, Twitter provides medical practices with fantastic opportunities to build brand value and to connect with their practice audience. The social ecosystem as we know thrives on informal and often personalized engagement. Everything from conversations, to the kind of content you provide can help build practice value. However, one wrong move and it quickly undermine all your hard work which in turn can impact your entire brand. Here are some of the things you absolutely don’t … Read More

Common SEO Mistakes that can Spoil your Veterinary Marketing Strategy

September 10th, 2014 | Vets and Pets

 

Veterinary Search engine optimization (SEO) is not only about behind the scene activity that includes keywords, title tags, meta descriptions and other technical tactics. SEO is increasingly about a combination of excellent content creation, organic link building, social media networking, and onsite strategic adjustments.

Over-emphasis on Back Links

Excessive attention to achieving back links, without worrying for their quality is one of the key mistakes that many veterinary practice marketing strategists continue to make. Commenting on online forums and blogs, distributing frequent online press releases, sending articles to online directories, and link swapping with relevant websites are no longer … Read More

Selecting the Most Effective Social Network for your Dental Practice

September 9th, 2014 | Internet Marketing for Dentists

To promote your dental practice over social media, you need to zero in on the most effective social media platforms that hold the potential to achieve maximum mileage for you. A cohesive social media strategy and focused efforts on a few chosen social platforms can yield better results than just trying to get involved with too many networking options on a superficial level.

Each dental practice will have to make its own individual choices and dental marketing social media strategy, depending on the nature and goals of the practice. Here are brief reviews of a few leading social networks that … Read More

How to Improve Engagement with your Twitter Audience?

September 9th, 2014 | Social Media Networking

Twitter is a major social network that can allow a medical marketer to engage with the local target audience effectively in a personalized manner. Useful messages along with links can be sent over Twitter, which hold the potential to be circulated across a wide audience through the network. But the key lies in engaging the audience so that they will get more closely associated with the medical practice, and may further spread the word about the practice through their individual Twitter networks.

Do not Hard-sell

A blatant commercial approach to a social network such as Twitter will most likely backfire. … Read More

Legitimize Content and Build Personal Branding with Google Author Markup

September 9th, 2014 | Vets and Pets

If you are a vet running your own veterinary practice website or blog, or have a professional content developer to regularly add content to your site or blog, it may be time for you to consider the possibility of Google Author Markup. People who are already using this option are enjoying extra attention from Google. In the search results next to their content, Google displays their image and relevant information to let it get noticed by the readers.

Google Author Markup is a part of a larger concept called Google Authorship that allows you to link your original content with … Read More

How to Drive Great Social Conversations and Win Clients

August 11th, 2014 | Vets and Pets

“There’s only one thing in the world worse than being talked about, and that’s not being talked about.” – Oscar Wilde.

50% of veterinary clients today maintain a social presence over different platforms. So if 50% of your target audience is on social, then social is where you need to be. Your socially active target audience carries with it thousands of friends; this community of socially connected people share their thoughts, their opinions, as well as referrals for products and services they endorse. This is why social media is a prime, low-cost platform which can be ideal for building a … Read More

Video SEO for Medical Practices – Part 2

August 11th, 2014 | Search Engine Optimization

Continuing from the last time…..

In part 1 of “Video SEO for Medical Practices” we looked at 5 best practices for Video SEO that health care practices can incorporate. In this article we look at 4 additional ways to get your healthcare marketing video ranking higher in search results. You already know that video has become integral to online marketing. Providing you target audience with an engaging visual portal is simply a necessary evil; numerous studies have indicated that audiences respond better to visual elements. Here’s the catch, much like any other piece of content that you put out there, … Read More

Hummingbird Wants you to Make your Dental Practice Content Practical and Useful

August 11th, 2014 | Internet Marketing for Dentists

Google revolutionized online search with its major Panda algorithmic update a few years ago that focused on identifying original and unique content. This was followed by Penguin series of updates that were designed to further ensure the originality and high quality of content. However, with a completely new search algorithm, Hummingbird, Google wants something more from the content, while retaining the previous conditions of Panda and Penguin updates.

Many analysts believe that with Hummingbird, Google is going to attach more importance to websites that solve actual problems for the users. In other words, content in the form of “How … Read More

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