March 27th, 2014 | Social Media Networking
With more than 70 million users, Pinterest is a powerful social media network. Doctors can promote their medical or dental practice in innovative ways with Pinterest. Here are a few ideas on how to put Pinterest to work for your healthcare practice. Make your Medical Site Pinterest-friendly Place a ‘Pin It’ widget on various important sections of your website that contain shareable content and articles. This will encourage readers to ‘pin’ specific pieces of content, graphics and images that they like at your site. This activity will also provide you insights about what kind of content and images are generating … Continue reading “Ideas to Use Pinterest Effectively for your Healthcare Practice Marketing”
March 27th, 2014 | Online Marketing and Management
A Hubspot study says that businesses and professionals having large and comprehensive websites with over 400 web pages are likely to gain six times more leads compared to the ones with less than a 100 web pages. However, the more comprehensive the website, the greater are the chances to make errors. When a medical website visitor is greeted with errors, it gives out an unprofessional image about the doctor’s practice. A simple checklist of items can be followed to avoid basic mistakes in a website. Web Content: Language and Grammar Grammar, spellings and punctuation are the most fundamental parts of … Continue reading “A Simple Checklist for your Healthcare Practice Website”
February 27th, 2014 | Online Marketing and Management
One of the challenges for most medical and dental practices is how to gain the attention of local press and media channels in a way which will have a positive impact on their practice brand reputation. The key lies in treating the local journalists as your target audience and create an outstanding pitch that immediately grabs their attention. Journalists are looking for a powerful narrative because they need to gain the attention of the end consumers. As a local healthcare practice, you should try to come up with a story that will connect with the local audiences. It could be … Continue reading “How to Gain Local Media Coverage for your Medical Practice?”
February 27th, 2014 | Search Engine Optimization
According to a study by Marketing Sherpa, 70 percent of all links that online search users click on are organic in nature, and not paid. That should reveal something about the power of natural links compared to paid links or online paid advertising. However, in their enthusiasm to create links that can boost the search engine rankings of a website, online marketers sometimes make the mistake of creating too many cross-links without purpose. Google’s Distinguished Engineer, Matt Cutts, said in a video that online marketers should avoid cross-linking of multiple domains unless it adds real value for a reader. If … Continue reading “Aimless Cross-linking can Harm your Site Rankings”
February 27th, 2014 | Vets and Pets
One of the fastest ways of reaching out to your niche audience is via Geo-targeting. Incorporating geo-targeting or geographical targeting within your veterinary SEO program can lead to greater online exposure. In particular, geo-targeting is excellent for increasing visibility within your local target market; this makes it ideal for veterinary practices that want to cost-effectively increase their practice visibility within their local regions of operations. Geo-targeting and Local SEO When it comes to local SEO, what needs to be understood is that geo-targeting is not limited to a specific area within a country; rather it covers a specific market or … Continue reading “Is Geo-targeting a part of your SEO Strategy?”
February 27th, 2014 | Vets and Pets
Twitter is one of the most popular micro-blogging social sites today. As with all social sites, the major benefits of Twitter include improved search rankings and greater online success. Veterinary practices can use this site to share educational content while also enjoying real-time engagement with clients. Using Twitter, veterinary practices can share the latest news via a quick snapshot message; not only does this speed up information sharing, but it can also be a great way to encourage thought-provoking conversations. Here are our top 5 hot tips on using Twitter to work up a client engagement storm. Keep an eye … Continue reading “5 Hot Twitter Tips that can boost your Veterinary Practice Brand”
February 6th, 2014 | Search Engine Optimization
A number of independent medical professionals are using Pinterest as a part of their online marketing strategy. If you make a judicious use of keywords on Pinterest, you may be able to draw a higher number of targeted visitors to your network. If your Pinterest boards are engaging enough, it can eventually drive visitors to your medical or dental practice website. Most people choose their business name as the username on Pinterest. However, purely from a search point of view, most people may not be aware of the name of your practice when they are looking for healthcare services. Therefore, … Continue reading “Keyword-enrich your Pinterest Account for Improved SEO”
February 6th, 2014 | Social Media Networking
Some healthcare professionals may tend to get attracted by online ads claiming to boost the number of their social media followers miraculously overnight. However, the harsh truth is that there are no shortcuts to sustainable success on social media. It is better to choose the long and hard road, and perhaps hire the services of a professional social media consultant who may develop an effective strategy to popularize the doctor on various social networks. The key lies in choosing the most appropriate social network for your needs, and staying focused on it for the long haul. Many medical and dental … Continue reading “Success in Social Media has no Shortcuts”
February 6th, 2014 | Search Engine Optimization
Many medical professionals with comprehensive practice websites make the common mistake of ignoring periodic data such as the number of unique site visitors in a month, page views for each web page, and the site’s average bounce rate. Such data is available for free through Google Analytics, which is a powerful analytical tool that tells the real story of your healthcare website’s reach and its engagement levels. It is important to analyze the response rate of the visitors to your website. This can be gauged in terms of how many people actually performed some kind of affirmative action in response … Continue reading “Recognize the Role of Google Analytics in your Healthcare Marketing Efforts”
February 6th, 2014 | Vets and Pets
An optimized local SEO strategy has the potential to deliver highly targeted clients to you veterinary practice website and also to the actual physical location of your practice. Google wants to match search queries with the best and the most comprehensive results; in fact, searchers don’t need to even type a location after the search term nor do they need to sign in to get local results. Furthermore, the number of clients who search queries on smartphones and mobile devices is steadily increasing which means local SEO is going to play an even more crucial role in guiding potential clients … Continue reading “How to Create a Successful Local SEO Strategy for your Veterinary Practice”
