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Recognize the Role of Google Analytics in your Healthcare Marketing Efforts

February 6th, 2014 | Search Engine Optimization

Recognize the Role of Google Analytics

Many medical professionals with comprehensive practice websites make the common mistake of ignoring periodic data such as the number of unique site visitors in a month, page views for each web page, and the site’s average bounce rate. Such data is available for free through Google Analytics, which is a powerful analytical tool that tells the real story of your healthcare website’s reach and its engagement levels.

It is important to analyze the response rate of the visitors to your website. This can be gauged in terms of how many people actually performed some kind of affirmative action in response … Read More

How to Create a Successful Local SEO Strategy for your Veterinary Practice

February 6th, 2014 | Vets and Pets

An optimized local SEO strategy has the potential to deliver highly targeted clients to you veterinary practice website and also to the actual physical location of your practice. Google wants to match search queries with the best and the most comprehensive results; in fact, searchers don’t need to even type a location after the search term nor do they need to sign in to get local results. Furthermore, the number of clients who search queries on smartphones and mobile devices is steadily increasing which means local SEO is going to play an even more crucial role in guiding potential clients … Read More

Why Visual Content in important to an Integrated Marketing Strategy?

February 6th, 2014 | Vets and Pets

What do multimedia, smart technology, YouTube, and 4G have in common? Simple, they have each contributed to the rise of the visual web. Humans are visual thinkers; in fact we are genetically programmed to process visual information faster. Information sharing and processing today is extremely visual-based and this has impacted both buying and selling trends across industries.

Visual Format is Headlining Content Marketing
Consumption of information and content has changed drastically. Clients today make a beeline for visual platforms such as YouTube, Pinterest, and Slideshare to look for information about veterinary practices and various aspects of pet health care. What … Read More

How to Create a Winning Mobile Content-Marketing Strategy?

February 6th, 2014 | Vets and Pets

Smart technology made its presence felt very strongly all through 2013. A number of new trends emerged as a result and the consumer market changed in more ways than one. Faster access to information while on the go was among the leading consumer market demands; the spotlight turned towards the mobile marketers recognized it as a growing driver of traffic. So what does this mean for veterinary practices?

Well for one, an increasing number of potential clients now search for and access information about veterinary practices as well as various aspects about pet health care using their mobile devices. So … Read More

How “Hummingbird” Ready is your SEO Strategy?

January 30th, 2014 | Search Engine Optimization

Last year, Google rolled out its latest and completely new search algorithm called “Hummingbird.” The focus was clear – changing the way search engines process user queries. Hummingbird impacted nearly 90 percent of all queries; the algorithm basically tries to understand the context of a question. How far this will prove to be successful is to be seen.

All Google updates tend to have a sweeping effect largely because the search engine giant dominates the search engine market share. So does this spell damage control for SEO strategy or will Hummingbird change the landscape for SEO strategies completely? For now … Read More

How to Create YouTube Videos that Sell

January 30th, 2014 | Vets and Pets

There are far too many reasons why YouTube can work marketing miracles for your veterinary practice. In addition to boosting Google ranking for your veterinary practice website, YouTube videos provide an easy and cost-effective way to creating a personal connection with your clients. Add to that, mind boggling stats (1 billion unique user visits each month among others) and you have one of the most powerful information distribution platforms to reach out and connect with potential clients. In short – YouTube is a unique and formidable marketing resource for effective veterinary marketing.

Tips for Making YouTube Videos that your clients Read More

Build a Strong Digital Presence – What you need to know

January 23rd, 2014 | Online Marketing and Management

The presence of a strong digital footprint has become a necessity for healthcare practices today. Maintaining your practice website, a blog and video channel, in addition to a robust presence over leading review and ratings sites, and a dynamic social dominance are critical to enhancing your online visibility. Not only can this expand your medical or dental practice credibility, but more importantly it puts your practice in front of potential patients and positions your practice to stand out among competitors. So yes, in the world of online marketing – if you don’t have a strong digital presence, you truly don’t … Read More

Online Reviews – Take Charge Now!

January 23rd, 2014 | Vets and Pets

Veterinary marketing today is very different from what it used to be a few years ago. This is the information era and nothing gives and sells like free information today. Your clients are using the latest technological devices and some of the most popular platforms and locations to look for you; review sites being one of them. So the obvious question here is – How important are online reviews to your clients?  The answer to that question – Very Important!

Consumers consider online ratings and reviews as highly influential information sources for making any kind of buying or consulting decisions. … Read More

“Hashtagging” and your Google Plus Content Strategy

January 15th, 2014 | Online Marketing and Management

If you want to look for and or join a conversation on Google Plus, an easy way to do this would be with hashtags that precede words or phrases. This means healthcare professionals can now connect with their patients easily and join their conversations simply by making searches on Google.

Twitter’s use of hashtags met with roaring success. Google followed suit by supporting “hashtagging” in Google Plus, its social network platform, and also in Google Search. So how does this benefit medical and dental professionals? Well, with a “hashtag search,” you can easily search for conversations centered on a particular … Read More

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