The competition in the virtual world continues to get tougher for doctors and dentists with each passing year. At the same time, leading search engines such as Google, Bing and Yahoo continue to fine-tune their search algorithm, which is making medical Internet marketing more challenging and complex. Here are three medical marketing tips to help put your medical practice on top in your local area.

Integrate Medical SEO with other Online Activities

While it is critically important to optimize your medical website by using the right keywords and creating appropriate SEO tags as well as employing the latest medical SEO strategies, but it is not the only goal.

Medical market SEO must be integrated with peripheral online activities such as maintaining a medical blog, engaging in social networking over various networks, participating in online discussions on important forums, sending promotional emails and newsletters, article marketing and writing columns or sharing links with leading medical websites.

Achieve Powerful and Relevant One-way Backlinks

Even though search engines such as Google have updated their algorithm to weed out websites that indulge in ‘black hat’ SEO techniques by linking with unreliable websites and Internet directories of poor repute, authoritative backlinks still continue to matter a lot for your healthcare web marketing goals. By some estimates, 70% of small business page rankings are still achieved due to strong backlinks.

If you have hired the services of a professional SEO consultancy firm, you must ensure that they are focused on achieving high quality, one-way backlinks for your medical site. Buying backlinks or engaging in two-way backlink activity is a strict no-no because the search engines are likely to penalize the website once they detect such activity.

Focus on Medical Website Content Quality and Visitor Experience

A doctor website should focus on quality over quantity when it comes to developing web content. Search engines have become increasingly obsessed with identifying websites that offer the best quality original content and address the queries of their searchers in a most satisfying manner.

Medical online content ought to be highly accurate, relevant and updated. A great healthcare website will ensure that the readers are able to receive clear and concise information in the areas that the medical practice specializes in. Doctors web promotion must focus on developing excellent content for the website because content becomes the foundation of the medical SEO campaign in the long run.