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A Unique Medical Marketing Idea for the Holiday Season

November 2nd, 2012 | Latest Happenings in Healthcare

In a highly competitive medical market environment today, you need out-of-the-box ideas and strategies to stand out from the crowd. It takes some amount of courage and conviction, and lots of passion to be able to differentiate your medical or dental marketing strategy from others. However, if you are willing to be creative and original, it does not require a lot of time or money to ensure that your medical or dental practice gets noticed in your local area.

If your medical or dental office is housed in an independent building that allows external holiday decoration, consider lighting up your office building this holiday season. If you hire the services of a good lighting professional, it may turn out to be the smartest marketing investment to promote your practice in the local community.

If a doctor or dentist’s office is lit up with a brilliant display of lights, it is bound to generate excitement in the community. You can expect to find patients that are completely new to your practice, and at the same time, enjoy compliments from your existing and past patients for creating a dazzling decor. It will cheer up your patients, and that is the finest gift you may give to your community this holiday season.

The total cost of a good lighting system including installation for your building may range anywhere between $1,000 and $2,500, depending on the quality and scale of lighting decor you choose. The good part is that this is a one-time fixed investment that can be re-used year after year. The same lighting system can be installed each year, and it can become a traditional landmark in your area during every holiday season.

If you have been wondering how to get patients in your area to take notice of your practice, lighting up your office building for holidays can be your most creative answer. Once your office is lit up, take a few pictures and post them on your medical website and social network. This will multiply your publicity and get more patients to notice your unique facility during the holiday season.

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