A recent study conducted by Junta42 and MarketingProfs revealed that 90 percent of the organizations use content as one of the ways to market their products and services. Organizations make use of popular content strategies to promote their business online. 78 percent make use of social media and online articles and 61 percent make use of eNewsletters. B2B marketers apportion more than 25 percent of their marketing budgets to content marketing strategies.

Web analytics are a crucial source of information to let you know how your online dental content marketing strategy may be working. Search engine algorithms pick up signals to determine the quality of your content. They look at how many people visit your dental website, how high or low is the bounce rate, how much time an average visitor spends on your site, how do visitors involve, engage and respond to your website, and what kind of links does your dental site attract?

It is not possible to argue with a search engine algorithm. If you find that your website is not achieving the desired page rankings for most or all of your targeted keywords, perhaps it is time to take a close and hard look at your online dental marketing strategy. You need to find answers to why your web analytics may be poor, and take corrective measures to improve those crucial figures that will determine your website rankings. If some of the web pages are under-performing, re-work on the content of those pages, or remove them from the site.

Make sure that the content on your dental website is original, relevant and accurate. Sometimes the content may be all of these, but may not be user-friendly for your target audience. You need to ensure that your dental site speaks in a language that potential and existing patients understand. The content must be enriching and interesting so that it attracts the readers’ attention, and prompts them to engage with the site in different, responsive ways.