The success of your practice website depends not only on the traffic it receives, but also on the kind of response/ action you encourage anytime a potential patient comes to your website. Never has it been more important to maintain an active, thriving, and robust web presence. Patient behavior is constantly changing; not only have technological advances and the new-age social media era paved the way to a more informed environment, but it has also created a breed of prospective patients who are demanding and astute when it comes to decision making.  So the burning question here is – Do you have a robust practice website or does you practice website suck?

It is not uncommon for doctors to shy away from adopting new-age media tools for marketing their practice. However, if you’re not onboard the “online marketing train” then, your practice is not going to go anywhere anytime soon. The Internet is a living breathing ground of marketing opportunities and building an active and engaging practice website is the first step towards reaching out to potential patients.

A typical website usually includes a welcome to the practice page, an “about us” page, a menu of available treatment options and services provided, and maybe even a few photos of the staff and your practice office. For most doctors, this is where it all stops… but is this going to open the floodgates to a stream of never-ending patients? Let’s get real here – of course this is not going to work! Remember, an ineffective or incoherent website is one of the leading reasons behind why potential patients are not reaching you.

Does any of this sound familiar to you? If yes, take heart for your situation is not unique. Building and maintaining a robust and engaging practice website is really not all that difficult. We know all this might seem a little intimidating, especially if you are starting out new, however, once you wrap your head around it, it gets easy and it can be fun.

So to get you started, here are a few quick tips on how you can breathe new life into your practice website.