Having a strong online presence is crucial in today’s Internet-centric world for every independently practising doctor and dentist. Here are a few simple strategies that can help doctors and dentists get more patients and outperform their competitors in their local area.

Engage with Patients on Social Media

Health marketing is not really about pursuing potential patients aggressively to attract them to visit the doctor’s office. It is about cultivating relationships and building trust. Social media networks have made it possible to reach out to a large number of past, present and potential patients in the doctor’s local area through online communication.

A single message over Facebook or Twitter can get widely distributed within the network, and reach out to many targeted readers. Some doctors and dentists who are very busy can even outsource their social media management to professional healthcare marketing companies that are experienced in this task.

Write Blogs and Guest Articles

A lot of potential patients are looking for useful information on healthcare online. One of the best health marketing strategies that as doctor or dentist can adopt is to deliver excellent value to potential patients in the form of informative health blogs and guest articles in widely read online publications and websites. People love to read information which is relevant to them, especially when it comes from an authoritative source.

This is one of the most powerful ways to attract the attention of new patients and encourage them to learn more about the doctor or the dentist. Similarly, dissemination of vital healthcare information through various online channels during any kind of health scare or medical crisis in the community can go a long a way in building a relationship of trust between a doctor and potential patients. Health marketing is more about sensitivity and care for the patients, and less about aggressive commercial tactics.