One of the easiest ways in which medical practices can reach out to a target demographic is via Facebook ads. Since a staggering 93% of adults in the United States use this popular social media platform, by creating a strategic campaign on Facebook you can catch the attention of potential patients within your target demographic.

Although businesses have been using Google Adwords for a long time, and quite successfully at that, the ads are based on keyword searches within a specific geographic area. Facebook ads on the other hand allow users to create targeted ads that are based on a number of other dimensions such as age, likes and interests, personality, relationship status, gender, geography, and education. The advantage here is that ads can be based on demographic and psychographic data.

Marketers have been using psychographics in their campaigns for a long time. The problem however, has been that identifying specific consumer segments is not easy. Facebook addresses this challenge by providing incredibly accurate psychographics and at highly affordable prices.

Customized Facebook ad Campaign and your Medical Practice

The tremendous benefit which a customized ad provides to medical practices is that specific patient segments can be targeted based on a number of psychographic variables. This makes their impact far more effective. So if you provide specific healthcare services which are targeted towards a specific audience, a carefully planned Facebook Ads campaign can prove to be a game changing marketing avenue for your medical practice.

Identify your Target Audience

Identifying and measuring the size of your target demographic can help you optimize your ads campaign for greater impact while also ensuring that your ad is highly visible within your desired target demographics. You can segment your target audience based on criteria such as age, interest, and gender etc. to create an ad which will reap you the maximum benefits cost-effectively.

Developing Eye Catching Ad Content

The effectiveness of your ad campaign is subject to how relevant and remarkable your ad content is. Keep in mind the ads are small so you need to go with content that is short yet impactful. Getting it right is important so if you are not very confident about your copywriting skills, it does not hurt to get a marketing specialist on board. A powerful ad will also ensure that you get your money’s worth.

Keep your Target Audience Engaged

With some people it takes a little extra work. A potential patient might find your ad intriguing and might even land on your Facebook page and like it. But your job does not end here. You need to engage with these potential patients; make enquiries and provide them with helpful medical information or tips.  Alternatively you can post news articles that are specific to your area of specialization. Just think of them as ROI on time and effort!