A recent comScore report on social media marketing provides useful tips for dental marketing experts who are trying to leverage the power of Facebook to improve their search engine rankings. The report suggests that a growing number of businesses and professionals are developing their Facebook page as their most important brand promoter.

The interesting part is that for many of the professionals and businesses making efforts on building a successful Facebook page, the monthly traffic received on the page far exceeds the traffic received on their website. Although Facebook is still not the primary tool of brand engagement for most business, but its wide coverage and its interactive potential is causing a growing interest among businesses to pay the maximum attention to this medium.

The important thing that dental seo and marketing experts must keep in mind is that Facebook and other social networking tools can be used to generate interest and improve reader engagement levels. However, when it comes to converting visitors and readers into actual patients, which is known as “lead capturing,” the official dentist website continues to play the pivotal role.

Dental marketers must also remember that merely pursuing a growth in the number of fans on Facebook is not enough from a marketing perspective. It is more important to review the kind of dentistry information, news and content that is being delivered to potential patients through the social network, and how the readers are responding to such information and messages. Localized readership is crucial from a dental marketing point of view, particularly if the dentist has a standalone practice in a particular area.

Great content posted over a dentist’s Facebook page is likely to be picked up by a lot of fans, and spread around with a huge multiplier effect. Therefore, the dental practice can achieve a much greater exposure through efforts, and enjoy more than just organic growth of the practice.