The best time to maximize the impact of your healthcare web marketing efforts is the holiday season. Your medical market potential is at its peak during this time. With innovative medical communications and SEO strategies, you can reach out to many more patients in your local area and prompt them to consider your medical or dental services during this period.

Create a special holiday newsletter for your existing and past patients, and establish caring and thoughtful medical communications with them online. Consider making special offers and discounted package deals for various medical or dental services exclusively for the holidays. Patients are bound to appreciate your efforts, and it can go a long way to boosting doctor patient relations.

Make an informative, interesting and enriching YouTube video this holiday season, and link it to your dental web and social media accounts. Offer special incentives or discounts exclusively to your followers on Facebook and Twitter. Encourage new visitors to “Like” your Facebook page and get an opportunity to be a part of a “lucky draw” for a free treatment.

Special holiday promotions can be one of the most effective forms of health marketing. Existing and potential patients will love such thoughtful promotional gestures. Many of them are likely to spread the word around by sharing information about such promotions on their social networks and other online forums. That can be build excellent word of mouth publicity for a doctor or dentist.

This holiday season, you may even consider building a custom holiday landing page on your healthcare website, or create an exclusive microsite featuring a special holiday promotion. Holidays is the season for gifting, sharing, discounts, freebies and spreading cheer all around. Make sure your doctor or dentist marketing campaign manages to capture the real spirit of the season, and win the hearts of potential patients in your area.