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Mobile Marketing for Medical and Dental Practices

May 20th, 2013 | Latest Happenings in Healthcare

The extensive adoption of mobile and connected devices and the proliferation of apps are emerging as major business drivers. A number of statistical studies indicate that sales of mobile and connected devices are going to continue with their upward trend. An increasing number of consumers in fact use the mobile web to search for a variety of information, including medical information. This means a potential patient might be searching for you right now.

Top 4 Reasons Why your Medical or Dental Practice Needs Mobile Marketing?

•    Number of Smartphone users is on an upward trend

•    Potential patients can find you while on the go

•    Mobile marketing can ensure optimized market share and higher conversion rates

•    Profits  get a boost

Reaching out to potential patients via mobile marketing requires that you first create a mobile friendly website and focus on increasing your online presence on the mobile web.

If you are keen on promoting your medical or dental practice to a mobile audience, consider the following –

Create a Mobile Friendly Site so any potential patient can use a smartphone or tablet to view your website as it appears on the web. A mobile friendly site is optimized with respect to navigation, sizing, and images for easy viewing over a mobile device.  It helps to know that by 2015 there will be an estimated 700+ million mobile users. By optimizing your website for viewing over mobile devices, you can effectively capitalize into quality leads for your medical or dental practice.

Mobile advertising will ensure that your medical or dental practice benefits from increased visibility over the mobile web. The mobile web works in a similar fashion to Search Engine Marketing or Pay-Per-Click (PPC) campaigns which ensure that websites rank high in search engines.  You can promote your website to a targeted audience which in turn can increase your conversion rate. You can also use smartphone applications and/or QR codes to drive your mobile marketing campaign.

Social media platforms such as Facebook and Twitter can help you connect with existing patients and interact with potential patients. Consider this – a larger percentage of Facebook Twitter traffic is mobile. So if you haven’t tapped into this effective marketing channel yet, then now is a good time to get started.

If you have patients who are always on the go, ensuring that they can keep tack of appointments, and or can be provided with important reminders and information via texting is a great way to consolidate your patient base. An effective SMS text message campaign can also be used to introduce special promotions and offers.

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